Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues).

Communications 62

Communications Energy Employee Strategy 62

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. So, how can PR improve their odds in media relations?

Journalism 129

Journalism Media Relations Report Media 129

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Our Customers Think?

Communications 106

Communications How To Employee Corporate 106

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Executing M&A post-deal is hard.

Software 167

Software Marketing Leadership B2B 167

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

Reputation 78

Reputation Corporate Policies Ethics 78

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Finnish economy has not yet recovered from the recession, but is gradually recovering. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 86

Survey Measurement Employee Retail 86

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. It wound up folding them all under the Onclusive brand.

Software 133

Software Reddit Technology B2B 133

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Put this one on your calendar for 2023! Morgan and more will be on hand to share valuable insights as to what’s coming next in the space, and what brands should focus on to keep their edge. .

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. The company immediately deprived all those participants of access to corporate resources and services. The dismissal procedure lasted two minutes.

Reputation 52

Reputation Company How To Employee 52

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 86

Communications Conference Survey Corporate 86

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. It found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within by 2023. ??

Survey 68

Survey Enterprise SEO Web 68

Wadds Inc.

AUGUST 14, 2023

2023 has seen acquisition activity from the networks increase. Looking at the two major European business centres of Germany and France, even with Germany technically in recession, it is clear that the German communication market is providing growth opportunities for local and international agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. We predict that more measurement platforms will be offering such services in 2023.

Measurement 40

Measurement Analytics Data Reddit 40

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. It’ll be interesting to see if this remains true in 2023. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 118

B2B Marketing Survey Software 118

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MARCH 19, 2023

2023, February 25). 2023, February 25). For example, suppose the goal of a PR campaign is to increase brand awareness. 2023, February 25). 2023, February 25). 2 The medium is the message. In Wikipedia. The medium is the message. In Wikipedia. For questions or PR support, contact me via jerry@spinfactory.com.

Measurement 52

Measurement Communications Wikipedia Social Media 52