PRSay

APRIL 21, 2022

In a directly practical sense, as communications professionals, we serve the best interests of our clients and organizations, and it’s crucial that we are familiar with the subjects and areas relevant to those interests, so that we can speak and write intelligently about them. Dr. Felicia Blow, APR, is the 2022 chair of PRSA.

Education 150

Education Technology Writing Report 150

Stephen Waddington

JUNE 16, 2022

It is inviting practitioners to submit details of the tools that they use in practice via this form before 12 August 2022. The tool dataset will be characterised against a taxonomy based on the application in practice, ranging from research to planning, and from image manipulation to writing.

Tools 104

Tools Analysis Technology Video 104

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

The Proactive Report

APRIL 7, 2022

According to the Gartner Talent Neuron report, new skills have made one-third of the skills required for a job in 2022 obsolete. The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. Marketing is cumulative.

Survey 81

Survey Technology B2B Resources 81

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. This report of recommendations responded to what practitioners and educators felt were the highest priorities in 2022-23 for improving undergraduate PR education.

Report 78

Report Ethics Education Survey 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 146

Survey Software B2B Pitching 146

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. This report of recommendations responded to what practitioners and educators felt were the highest priorities in 2022-23 for improving undergraduate PR education.

Report 78

Report Ethics Education Survey 78

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. I’m open to being proven wrong. See it here.”.

Software 85

Software Internal International Pitching 85

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news.

Survey 78

Survey Pitching Technology Writing 78

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand.

Software 126

Software B2B Pitching Data 126

Wadds Inc.

JUNE 19, 2023

It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. AI originates from the 1950s as a means of machine learning.

Publicity 105

Publicity Policies Training Engineering 105

Wadds Inc.

JUNE 16, 2022

It is inviting practitioners to submit details of the tools that they use in practice via this form before 12 August 2022. The tool dataset will be characterised against a taxonomy based on the application in practice, ranging from research to planning, and from image manipulation to writing.

Tools 52

Tools How To Analysis Technology 52

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” million in sales reported in Q1 2022 with losses totaling -$6.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

Wadds Inc.

FEBRUARY 15, 2023

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Solo PR Pro

DECEMBER 20, 2022

I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. Each assignment requires defined blocks of uninterrupted time — writing time. My biggest hurdle in 2022 was knowing when to bring in additional help.

Resources 77

Resources Energy Small Business Corporate 77

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. My writing career has spanned a total of 33 years as of this year.

Automotive 75

Automotive Meeting Engineering Media 75

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” About a month later, the ever venerable Burrelles integrated the technology behind it into its own solution.

Software 78

Software Company Pitching Training 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Then in September 2022, Meltwater announced a “review of strategic alternatives.”

Brand 149

Brand Branding Reddit Pitching 149

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 192

Writing Communications Marketing B2B 192

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. 4 – Technology Trends and New Design Innovations.

Mobile 73

Mobile Trends Automotive Technology 73

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more.

Survey 60

Survey How To Storytelling Corporate 60

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. A content marketer’s job is to create quality content that gets in front of readers organically. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Bianchi Biz Blog

SEPTEMBER 1, 2022

I’m a mom but that’s not what I write about, and it irks me something fierce when people send me mom stuff just because I’m a woman.”. Here is a bit of advice from Jim Park of Heavy Duty Trucking & TruckNews: “Understand the market I write for. Read about the brand you’re serving or the technology you’re pitching.

Automotive 87

Automotive Pitching Meeting Healthcare 87