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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 215
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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Best and Worst PR Campaigns of 2022

Prohibition

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. Enter a PR crisis. The communications that followed were a masterclass in what NOT to do in a crisis. Deflection is never a good look when responding to a crisis, and it created a PR nightmare for Boris Johnson.

Fashion 62
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Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.

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The best and worst PR campaigns of 2022 so far

Prohibition

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. — GeniePoint (@GeniePointEV) February 17, 2022. — IKEA UK (@IKEAUK) February 15, 2022. — Banx (@Banxcartoons) February 17, 2022.

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Meet the first Socially Mobile class of 2022

Stephen Waddington

I have found the practical nature of the lectures instantly applicable and particularly enjoyed the opportunity to work with peers during a crisis simulation. The crisis simulation session was fabulous - partly because we got to work collaboratively as well as Kate Hartley's exceptional content. Hard to pinpoint one thing.

Mobile 116