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The Importance of Crisis Planning for 2022

PRSay

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn.

Crisis 190
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

Trends 385
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CX crisis escalating in 2022: Nearly 20% of brands see drop in customer experience quality

Agility PR Solutions

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. According to Forrester’s US 2022 Customer Experience […].

Crisis 146
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2022 Crisis Variants: Brace Yourselves With Planning & Training

Reputation Us

Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022. The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all sizes, and 2022 will likely create some “crisis variants”—perhaps stronger than the past 18 months.

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2022 Crisis Variants: Brace Yourselves With Planning & Training

Reputation Us

Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022. The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all sizes, and 2022 will likely create some “crisis variants”—perhaps stronger than the past 18 months.

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2022 crisis & reputation study: Real problems, real-time solutions

NewsWhip

The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. The post 2022 crisis & reputation study: Real problems, real-time solutions appeared first on Newswhip.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214