Institute for Public Relations

JUNE 10, 2023

The report identified changes in the number of board seats held by individuals in underrepresented racial and ethnic groups between 2020 and 2022. A census-level analysis of board directors from 92 … Continue reading How Diverse are Corporate Boards?

Corporate 52

Corporate Analysis Groups Company 52

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Sword and the Script

MARCH 8, 2022

What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? The sense I’m trying to convey here is whether or not the vendor – and its leadership – are out in the market listening to PR people. Corporate outlook. Here are some characteristics worth considering: 1. Approachability.

Software 81

Software Corporate Publicity Technology 81

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors. Cision shakes up C-suite again Cision has swapped out its leadership again. Muck Rack named Inc.

Software 165

Software Marketing Leadership B2B 165

Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. Reputation experts often work hand-in-hand with legal counsel (as well as executive leadership) to provide critical counsel and support.

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Reputation Publicity Education Corporate 88

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Wade in June 2022, a case that returned the question of abortion rights to the states. Ron DeSantis in March 2022. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. The post Experts Talk Social Media Trends for 2022 at AMA Chicago appeared first on wiredPRworks. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Before I was born, my parents brought a Golden Retriever puppy into the family. She lives in Portland, Ore.,

Employee 187

Employee Communications Internal International 187

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Name: David Marshall, Ph.D., Location : Baltimore. Board nominee position : Director-at-Large.

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Meeting Education Ethics Leadership 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Exhausting – yes. Also, yes.

How To 52

How To Government Interviews Leadership 52

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. The number of LinkedIn users is up from 604M before the pandemic in 2019 to 810 in 2022. Leadership can also play a role here. But, LinkedIn can be a channel for this, too. Think about the numbers.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. He is the 2022 PRSA international assembly delegate.

Communications 94

Communications Internal International Travel 94

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! Thank you so much for your leadership, for your engagement, for your inspiring! Thabisile Phumo.

Energy 52

Energy Groups Internal International 52

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Action 2: Prepare For 2022 Crises.

Reputation 88

Reputation Crisis Government Corporate 88

Solo PR Pro

DECEMBER 20, 2022

Michael Ares, MDA Corporate Marketing, LLC. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. My biggest hurdle in 2022 was knowing when to bring in additional help. This will also help me add an additional revenue stream or two.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. in an open-ended follow-up question. “It’s

Communications 122

Communications Crisis Internal International 122

PRSay

FEBRUARY 23, 2022

Weiner’s article “ 5 Ways to Measure PR Performance, Value and ROI ” appeared in the January 2022 issue of Strategies & Tactics. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. The live webinars will also be recorded and archived on PRSA’s LinkedIn page.

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LinkedIn Strategy Measurement Analytics 126

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. While his business represents noted authorities for their speaking and advisory work, the business I founded provides public relations strategy and services to thought leaders from academia and corporations.

Groups 103

Groups Employee Strategy Ethics 103

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Holly is now the vice president of corporate branding and partnerships at Polaris.

Marketing 60

Marketing Leadership Creativity Internal 60

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Best pillars include personal stories, employer branding, social responsibility and thought leadership.

Instagram 62

Instagram LinkedIn Social Media Media 62

PRSay

OCTOBER 16, 2020

Delaware has enacted early voting, but the option won’t be in place until 2022. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 201

Communications Nonprofit Employee Local 201

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

OCTOBER 12, 2023

We’re in the midst of a rapid and radical societal shift that’s being driven by a series of exponential technologies transforming how we live and interact with each other and the world around us,” explains Azhar, who was named to the Thinkers50 Radar Class of 2022.

Energy 62

Energy Technology Government Financial 62

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Let’s talk about the 2022 Brands in Motion report. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. In late 2022, the brand opened its first physical restaurant in East Rutherford, New Jersey. 2022, December 26). 2022, December 26). Scaling a business is not easy. 4 Feed (film).

Leadership 52

Leadership Wikipedia Film Case Study 52

Maxim Behar

FEBRUARY 23, 2022

What corporate values do you educate your employees in? However, corporate values are also an important condition for this success, I would say that their relationship with character traits is somewhere in the middle. I am sure that by the end of 2022, if not earlier, I will invent it.

Interviews 52

Interviews Financial Corporate Journalism 52

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again. Table of Contents.

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Training How To Video Corporate 52