Remove 2022 Remove Corporate Remove Internal Remove Leadership
article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

article thumbnail

Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82
article thumbnail

ICON 2022 Recap: Exploring What Lies Ahead for Communicators

PRSay

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

article thumbnail

Wyoming State Bar: Law & Reputational Risks–Court of Law & Court of Public Opinion

Reputation Us

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. Reputation experts often work hand-in-hand with legal counsel (as well as executive leadership) to provide critical counsel and support.

article thumbnail

Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Before I was born, my parents brought a Golden Retriever puppy into the family. She lives in Portland, Ore.,

Employee 187
article thumbnail

Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors.

Software 167
article thumbnail

The Risks of Brand Stances on Political Issues

PRSay

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Ron DeSantis in March 2022.

Brand 145