Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Just look at your Facebook feed–how many ads are in it?

Strategy 106

Strategy B2C B2B Resources 106

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. The average consumer’s attention span is short. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

NewsWhip

MARCH 18, 2022

Mar 14th: How BMW, Chevrolet, and Tesla ace public engagement on social media. We looked at the different ways brands are utilizing social media, from the well-known luxury maker BMW, American favorite Chevrolet, and electric vehicle pioneer Tesla. Mar 18th: The top publishers of February 2022 on Facebook.

Facebook 78

Facebook Instagram Analysis Social Media 78

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Stephen Waddington

JUNE 19, 2022

The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. News avoidance in the UK, has risen from 24% in 2017, to 46% in 2022. Less than a fifth of consumers (17%) pay for online news.

Report 122

Report Instagram Study Crisis 122

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Facebook scandals are so common they’re almost boring. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. In the U.S., PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). billion users by the end of 2022. The growth of TikTok. TikTok is expected to hit 1.8

Marketing 88

Marketing YouTube Advertising Advertising 88

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . But what does this mean for the future of Veganuary?

Instagram 148

Instagram Comparison Web Product Launch 148

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 92

Brand Branding Instagram Video 92

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PR in High Definition

FEBRUARY 23, 2021

Meanwhile, Facebook is rumoured to be creating its own smartwatch for 2022. According to the Independent , Facebook will be integrating with apps from health and fitness companies including Peloton. Facebook was also making the headlines earlier in February for the ongoing fight against problematic social media content.

Trends 115

Trends Facebook Exercises Google 115

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. TikTok is a social media app that allows users to create and share short-form videos set to music. million active users per month as of 2022.

Privacy 62

Privacy Social Media Instagram Viral 62

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Reevaluating Twitter. Paid internships are essential.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. As with other social media platforms, TikTok influencers can be great to bring a campaign together.

Strategy 71

Strategy Brand Branding B2C 71

Communications Conversations

JANUARY 17, 2020

According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. Second, another big shift we’re starting to see is the move from public-facing social media to private social media. This is where social media is going. Via Instagram.

Social Media 113

Social Media Instagram Construction Survey 113

PR 20/20

SEPTEMBER 29, 2022

Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. In a session at HubSpot’s 2022 INBOUND conference, Ryan Burkett (Stratagon, Sr. We remember that we all wake up as consumers. We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. I predict a Martha Stewart-style comeback by 2022. And the fight lives on today.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. I predict a Martha Stewart-style comeback by 2022. And the fight lives on today.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Onclusive announced it acquired the media monitoring platform Critical Mention. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., earned $13.9

Software 85

Software Internal International Pitching 85

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. They acted as validation and social proof of the band, its quality and its ticket-purchasing following. Social media. Sound familiar? The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Maxim Behar

JULY 2, 2023

He travels a lot and often speaks in front of world leaders, audiences, practitioners, students, and opinion makers on Leadership, Modern Public Relations, and Social Media topics. The main one, and I connect it with the real revolution is the appearance of social media. Of course, for many reasons. Revolution.

Ethics 52

Ethics Internal International Course 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. .” But traditional education is slow and time-consuming. Let me explain: Table of Contents.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. .” But traditional education is slow and time-consuming. But we’ve already messed up.

Industry 52

Industry Web Wikipedia Education 52

PR 20/20

APRIL 1, 2021

These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. social media). Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96