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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point. Brand purpose has real purpose. Branded content is king.

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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. Facebook is the clear leader among these brands, generating 42 million engagements.

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. And, truth be told, they have been for a while.

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2022 Social Media Trends

5W PR

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

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Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Facebook attempts to keep up with TikTok. Moving to the Metaverse?

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