Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Facebook’s dominance.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

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Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Every generation uses social media daily

PR Daily

Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ].

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Its Facebook page, which has more than 4.2 Consider these: Focus your social media efforts. Put consumers first.

4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. On top of that, social media platforms have been redesigned to cater to mobile.

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7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram.

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels.

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Facebook is, uh, taking over the world ? However, there are plenty of reasons to be skeptical about the role social media plays in all our lives.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Why are social platforms pushing shows and other long-form content?

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Invest in social media monitoring.

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.

Social media trust in 2019—do Americans trust specialized forums over Facebook?

Agility PR Solutions

The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media

How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Not many types of social posts are as successful as online quizzes.

How social media is driving the climate change conversation

NewsWhip

With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. million engagements across the web and social and was shared over 265k times on Facebook.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Think like a consumer.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

Takeaways from the Boston PRSA Social Media Summit

Shift Communications

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. How does your audience want to consume your content?

Singles’ Day on Chinese Social Media

Flack's Revenge

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.

Insider secrets for making the most of social media

PR Daily

Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate.

Why you should reduce your reliance on social media

PR Daily

As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content. If your content strategy revolves around a social media channel or channels, you’re at the mercy of the next algorithm change.

5 steps for using testimonials in social media video

PR Daily

A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey. With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media.

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3 ways MSNBC optimizes social media to handle crises

PR Daily

Social media platforms are behind much of the ramped-up speed. Build an effective (and social-friendly) strategy. Identify which resources you’ll use to monitor the crisis, such as social listening tools. Integrate social media efforts into crisis communications.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The company is also offering consumers the chance to donate to research through their website, weathertech.com/donate. Here are today’s top stories: Facebook launches privacy tool. Image courtesy of Facebook. Image courtesy of Sprout Social.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. The social network has introduced another update, this time giving users’ more control over what they see in their News Feed. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Your employees can share them through Facebook and Snapchat, too.

3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers?