PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Newsfile

MAY 11, 2023

Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Mindful Marketing

NOVEMBER 20, 2022

In the first half of 2022, natural disasters led to insurance losses of $39 billion – 18% higher than average. For more than a decade, demand for higher education has declined throughout much of the nation, mainly because of demographic trends. We are also thankful for the communities we serve.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Women in Transportation 2022: Trailblazers in trucking. I covered Hurricane Sandy in Connecticut in 2012.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

wiredPRworks

MAY 18, 2022

Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Gartner forecasts global business value derived from AI is projected to reach $1.9 Visit www.MAICON.ai

Conference 59

Conference Marketing Analytics Case Study 59

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Gartner forecasts global business value derived from AI is projected to reach $1.9 Visit www.MAICON.ai

Conference 40

Conference Marketing Analytics Case Study 40

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 108

Education Course Nonprofit Resources 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

Trends 52

Trends Trade Shows Agency Communications 52

Konnect Agency

MARCH 16, 2021

This content, similar to a small cable network specific to your brand’s community, provides a daily way for consumers to interact with your brand, in turn making them more engaged and brand loyal. Nonetheless, there were still deals to be made for sound businesses with strong underlying unit economics. The result?

Consumer 59

Consumer Retail Community Mobile 59

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 74

Automotive Groups Meeting Technology 74

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Something similar has happened in B2B marketing over the last 20 years. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 104

Media Radio Print Newspapers 104

Sword and the Script

DECEMBER 14, 2021

Content that helps decision-makers stay current, understand trends and stimulate thinking isn’t designed to sell – but it clearly influences sales. This finding is reflected in previous surveys too, which points to a continued trend. less-than half (48%) participate in online communities with their audience.

Marketing 103

Marketing Survey B2B Government 103

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Festivity promotions are no longer a marketing domain, and integrated campaign ideas are the trend.

Local 133

Local Crisis Management Internal International 133

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. The nonprofit OpenAI and its GPT-3 large language model provide the foundation for DALL-E, and as of November 2022, anyone can access it. A quick conversation with your colleagues is a great way to limit these misunderstandings.

Creativity 82

Creativity Enterprise Tools Training 82