Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. Marcia Gomez, Blank Canvas Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. But harmony is possible, says renowned Wharton Professor Stew Friedman. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

MARCH 7, 2022

In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement.

Meeting 82

Meeting Automotive Media Transportation 82

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

APRIL 29, 2020

Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. We must bring excellent situational intelligence to our organisations and communities - develop and understand the scenarios, shifting possibilities, potential outcomes.

Leadership 96

Leadership Construction Resources Community 96

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. Alan Dunton, Managing Director, Technology. Here’s what they said.

Strategy 178

Strategy Community Technology Consumer 178

wiredPRworks

MAY 18, 2022

Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Get your free copy.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Meltwater announced a “review of strategic alternatives” in September of 2022. It makes sense.

Software 123

Software Pitching Ethics Privacy 123

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

Sword and the Script

DECEMBER 14, 2021

Thought leadership that doesn’t sell – sells. Respondents to the survey took several sales-oriented actions after consuming quality thought leadership: 42% “invited the organization to bid on a project (when that firm was not in their original consideration set).”. Companies with digitally savvy leadership outperform.

Marketing 105

Marketing Survey B2B Government 105

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

PRSay

OCTOBER 29, 2020

In the pipeline, are vaccines that are based on a technology never previously used in human beings. Take the latest advice from some of the leaders in the scientific community and say, ‘We might have something that looks worth rolling out for use for health-care workers on the front lines by March 2021.’.

Insurance 86

Insurance Insurance Conference Technology 86

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128