PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. “Uncertainty allows communications to thrive.”.

Communications 86

Communications Survey Conference Corporate 86

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. Then in September 2022, Meltwater announced a “review of strategic alternatives.” Employee engagement.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Some things to consider in your comms planning. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. How, you ask?

Brand 92

Brand Branding Instagram Video 92

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. The current and future employee is now a key strategic audience. News of layoffs and fears of automation obscure the fact that, by and large, companies really are scrambling for top talent.

Strategy 114

Strategy Communications Employee Groups 114

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Reputation Us

FEBRUARY 19, 2024

Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Shift Communications

JANUARY 3, 2022

In the last year, we have seen one of the largest labor market shifts in history. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And the appetite for e-learning and skills-based learning will only continue in 2022.

Technology 78

Technology Trends Employee Mobile 78

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. Companies are leaving a lot on the table here. It sure could.

Company 178

Company Reddit Employee Facebook 178

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. One we’re especially excited about is our new integrated marketing practice. Now – what? – Robin Bulanti and Julie Tangen.

Marketing 52

Marketing Media Community Analytics 52

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Copyright © 2022 Ann Wylie. Get FREE writing tips here.

Case Study 180

Case Study Training Writing Storytelling 180

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? It may not hit your mark.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Communications Conversations

MAY 11, 2022

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their Employer Brand–mostly because they have to! Talent is at a premium in 2022 and employers know it. Those are all pillars of any successful Employer Brand strategy on social.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

NewsWhip

FEBRUARY 11, 2022

Let’s jump right into this week, beginning with February 7th, 2022. Feb 9th: The top publishers of January 2022 on Facebook. The Daily Wire saw its domination of the most engaged websites on Facebook continue into 2022 as we looked back at the top publishers and articles in January this year.

Employee 78

Employee Crisis Facebook Web 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Reputation Us

SEPTEMBER 20, 2022

According to the 2022 Edelman Trust Barometer , 63 percent of people believe that business leaders lie to them. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. Your Chief Trust Officer.

Reputation 78

Reputation Corporate Policies Ethics 78

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Please read, provide feedback and/or circulate to others.

Reputation 78

Reputation Insurance Insurance Employee 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

AUGUST 30, 2022

Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision settles claim by sales employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. Not everyone does just media relations, employee comms, or marcoms. PR measurement. PR measurement.”. The 10 most common ways for measuring PR. PR measurement.

Measurement 85

Measurement Survey Web Software 85

Buchanan PR

APRIL 12, 2023

These two disciplines are becoming increasingly important to businesses, employees, and consumers. Potential employees are also looking for organizations who uphold sustainable practices and clear missions that demonstrate their values. Companies struggle with over-commitment, implementation, and cohesive planning of ESG initiatives.

Publicity 79

Publicity Meeting Policies Employee 79

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. — Erik Davis (@ErikDavis) September 24, 2022. The results were indeed creepy.

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. to $109 million. What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. This compares to 13% growth of total ARR in Q1 2022.

Survey 144

Survey Software B2B Pitching 144