ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. These PR and marketing trends can help you thrive in 2024. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. Comment: A brand is a promise. The purpose?

Financial 143

Financial Marketing Survey B2B 143

Axia PR

OCTOBER 26, 2021

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.

Corporate 62

Corporate Employee Marketing Brand 62

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. Which companies do you compete with for employees?

Brand 176

Brand Branding Employee How To 176

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types.

Employee 99

Employee Study Survey Leadership 99

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. Today, brand communications is much more of a two-way street. A pause in ordinary, pre-COVID marketing has frozen many brands in place.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

5W PR

MARCH 27, 2023

It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause. In this article, we will discuss some ways in which brands can effectively show support for World Autism Day. Brands can show support for World Autism Day by donating a portion of their profits to these organizations.

Brand 88

Brand Branding Employee Resources 88

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Many businesses all over the world had no choice but to shut down and let their employees go.

Marketing 279

Marketing Training Technology Video 279

Agility PR Solutions

MARCH 15, 2020

You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as (if not more) crucial—your employees. You rely on […].

Employee 117

Employee Marketing Brand Branding 117

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall. Other key takeaways from October. Conservatives condemn Pfizer director .

Twitter 148

Twitter Brand Branding Retail 148

5W PR

SEPTEMBER 4, 2019

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Now employees at several large and well-known companies are raising their voice and informing their employers how they feel about different social and political issues. Why Now? .

Brand 68

Brand Branding Marketing Employee 68

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. Increasing applicant attraction.

Brand 180

Brand Branding Employee Study 180

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

JANUARY 7, 2023

If a company truly wants to brand itself with a specific purpose, it needs to make sure that the purpose it chooses is going reflect on the core values of the business, and the company will also have to reinforce how business operations are contributing toward that purpose through real action, from top to bottom. Authenticity.

Brand 88

Brand Branding Employee Community 88

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Brand Branding Hotels 146

Cision

OCTOBER 8, 2015

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. We arrived at a topic that appeals to every marketer active in social media. Investing in training employees pays big dividends. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231