Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors.

Brand 113

Brand Branding LinkedIn Twitter 113

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community.

Mobile 116

Mobile Meeting Course Ethics 116

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn.

LinkedIn 52

LinkedIn How To B2B Social Media 52

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Wadds Inc.

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 165

Software Marketing Leadership B2B 165

Onclusive

FEBRUARY 15, 2024

Stronger campaign performance, a competitive edge, and increased brand health to name a few. These insights help brands understand what’s being said about them. Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

AUGUST 16, 2022

Many brands are attempting to manage upwards of 5+ social media channels in 2022. They need community management. And that doesn’t even account for: influencer marketing (another huge time suck), employer brand marketing (a growing area of need for social teams); or strategic planning (obviously a must for any team).

Social Media 128

Social Media Media Resources YouTube 128

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 138

Survey Media Report Journalism 138

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

Communications Conversations

MARCH 24, 2022

Thomas, we spend at least one class period on personal branding. Look, I don’t consider myself a personal branding expert. However, I have had lots of practice the last 13+ years as I’ve essentially developed a business from my “personal brand.” Yes, it will help you develop a strong personal brand.

Brand 88

Brand Branding Social Media LinkedIn 88

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

PRSay

SEPTEMBER 19, 2023

Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. You can find all of her work here.

Communications 178

Communications Ethics Public Affairs Social Media 178

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel’s resilience, innovation, and determination helped to establish Boxwood Estate Winery into a globally recognized brand.

Study 130

Study Travel Film Industry 130

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Here are a few ways to continue evolving your programs in 2022 and beyond. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company.

Communications 78

Communications Employee Financial Community 78

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

NewsWhip

SEPTEMBER 20, 2022

link] — Patagonia (@patagonia) September 14, 2022. explained why everyone needs to take a beat on the patagonia climate hero stuff for one second lol [link] — molly taft (@mollytaft) September 16, 2022. link] — graham starr (@GrahamStarr) September 15, 2022. We’ll be back online tomorrow.

Twitter 78

Twitter Corporate Policies Company 78

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 126

Software B2B Pitching Data 126

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. The company characterized it this way: “Press releases and brand stories issued through PR Newswire’s premium North American networks will now be directly delivered to Captivate editors through a dedicated feed.

Software 126

Software Analytics Technology Video 126

Communications Conversations

APRIL 19, 2022

Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. So, wouldn’t it make sense for Southwest Air (and, on brand, by the way) for them to have some fun with a thread on Twitter about their intern program? It’s the Social Media Intern. I get that.

Internal 122

Internal International Social Media Twitter 122

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. It’s hard not to feel philosophical as we look up and realize that, suddenly, the year is half over. Now – what? –

Marketing 52

Marketing Media Community Analytics 52

Stephen Waddington

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The role of professional communications in the manipulation of data in sustainability reporting was the topic of a presentation by researchers from IULM, Italy. It was a good compromise but or was challenging for the two communities to interact.

Communications 129

Communications Software Internal International 129

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52