Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Stephen Waddington

MAY 10, 2022

The market for influencers has grown up around individuals who have utilised social media to create content and develop online communities around their work and interests. As the leaders of often small, niche and trusting communities, influencers can offer targeted and effective marketing services. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Shift Communications

APRIL 26, 2022

link] — Elon Musk (@elonmusk) April 9, 2022. We’ve admittedly seen some of Twitter’s impact for brands diminish. So, here are possible communications and marketing impact points we’re watching. Brand safety & misinformation vigilance. Advertising landscape changes. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. TikTok are also testing a feature to ‘refresh’ the ‘For You’ Page.

Instagram 62

Instagram Social Media Twitter Media 62

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. Here are a few ways to continue evolving your programs in 2022 and beyond. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company.

Communications 78

Communications Employee Financial Community 78

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Full year 2022 revenue was $438.7 Q4 2022 one-time expenses were $6.8

Software 129

Software Analytics Technology Video 129

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 123

B2B Social Media Marketing Media 123

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. Should this be rolled out globally, there will be a significant impact on the micro-influencer space which brands will need to consider, as this group will effectively be able to work more independently.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then again, advertisers aren’t customers.

Twitter 78

Twitter Banking Financial Employee 78

Communications Conversations

NOVEMBER 29, 2022

In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while. Not sure brands will work on Mastodon. To me, I like the diverse viewpoints on Twitter.

Sports 60

Sports Twitter Local Social Media 60

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. 7: Ability to develop a visual style for brands online. But, a lot of brands don’t. All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Shift Communications

APRIL 13, 2022

Brands today are built on social. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Communications Conversations

MAY 18, 2015

Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report. Mainly it means that I get to plan ways to connect our brands to people on the internet.

Meeting 60

Meeting Local Industry Journalism 60

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

Prohibition

OCTOBER 31, 2022

Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit. These updates aim to help users better connect with communities and facilitate better content sharing, as Facebook has always been a connected, community platform.

Instagram 62

Instagram Social Media Twitter Media 62

Mark My Words

MAY 3, 2022

It is blaming everything from the war in Ukraine to people sharing passwords for its 200,000 subscriber dip in the first quarter of 2022, but more alarmingly it sheepishly predicts a loss of two million more users by July, despite gaining over four times that amount in the final quarter of last year. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Contently - Strategy

DECEMBER 28, 2022

The nonprofit OpenAI and its GPT-3 large language model provide the foundation for DALL-E, and as of November 2022, anyone can access it. Copysmith.ai : This AI tool is specific to e-commerce companies and the paid advertising campaigns they create to drive conversions. Users get 50 “credits” when they sign up.

Creativity 132

Creativity Enterprise Tools Training 132