Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Most are based in the U.S. (76%)

Survey 147

Survey Media Report Journalism 147

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. Edelman announced a review of its client portfolio and the creation of a transition plan in January 2022.

Leadership 111

Leadership Publicity Energy Crisis 111

PRSay

FEBRUARY 3, 2023

She was part of the team that transitioned two State Departments and several small agencies into the new Georgia State Department of Human Resources. This program was implemented by child support agencies in more than 30 states. She was 89. She also developed a program to warn teenagers of the consequences of teen pregnancy.

Public Affairs 78

Public Affairs Government Journalism Banking 78

Stephen Waddington

APRIL 6, 2022

These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

Reputation Us

MAY 15, 2024

According to a 2022 survey by Lending Tree , one in four Americans is currently boycotting a company, with 34 percent of boycotters pointing to how a company treats its employees. Consider these three aspects: Reputation supports consumer purchasing decisions and investor trust. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

PRSay

DECEMBER 27, 2022

According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level.

Trends 127

Trends Pitching Twitter Nonprofit 127

Landis PR

JUNE 6, 2022

Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. 50% of journalists get pitched 1-5 times per day, according to MuckRack’s 2022 State of Journalism Report. Here are some tips to perfect your pitch: Do your research.

Pitching 105

Pitching Media Relations Journalism Report 105

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022. Top challenges facing journalism.

Survey 155

Survey Software B2B Pitching 155

Communications Conversations

JANUARY 10, 2023

So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. No business pitch.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The diverse range of topics reflected this broad perspective. We need an environmental-type standard for communication,” he said.

Communications 129

Communications Software Internal International 129

Wadds Inc.

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. Edelman announced a review of its client portfolio and the creation of a transition plan in January 2022.

Leadership 52

Leadership Publicity Energy Crisis 52

NewsWhip

SEPTEMBER 28, 2023

As of 2022, it’s estimated that roughly a third of Americans get their daily news from Facebook. Mediaset (16.6M) and La Stampa (7.4M) continued their momentum from 2022 and are still solid options in the Italian news sphere, while new sites like Ansa , one of the top ranking news agencies in the world, made their debut (7.7M).

Facebook 78

Facebook Sports Newspapers Television 78

Bianchi Biz Blog

MARCH 21, 2022

How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. You might also be interested in: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers.

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. And here we go the PR Tech Sum for the month of June 2022…. I’m open to being proven wrong. earned $13.9

Software 85

Software Pitching Internal International 85

Shift Communications

AUGUST 29, 2023

The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Prohibition

SEPTEMBER 12, 2022

Since January 2022, 7 months later and still loving what I do! I studied Multimedia Sports Journalism at university and realised I wanted to go into PR after the ‘Sports PR and Communications’ module in my third year. What do you love most about your job? I love that I am constantly learning on the job.

Meeting 62

Meeting Sports Film Journalism 62

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on. By Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. For example, The Hoffman Agency U.S. PRCA and CIPR’s 2022 wellness report found that 90% of PR professionals in the UK had experienced mental health issues to some extent during the year.

Communications 36

Communications Exercises Creativity Technology 36

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day. Almost 90% of Twitter’s revenue comes from ads, the Wall Street Journal reports. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Wadds Inc.

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The diverse range of topics reflected this broad perspective. We need an environmental-type standard for communication,” he said.

Communications 59

Communications Software Internal International 59

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? And there is not much difference. How will this happen?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.

Automotive 75

Automotive Mobile Technology Resources 75

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. which is when my career took its next turn.

Education 52

Education Marketing Conference Agriculture 52

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Maxim Behar

FEBRUARY 23, 2022

Then I got into serious journalism and just said "stop" one day, remembering the catchphrase attributed to Winston Churchill that you can accomplish a lot with journalism as long as you know exactly when to give it up. I am sure that by the end of 2022, if not earlier, I will invent it.

Interviews 52

Interviews Financial Corporate Journalism 52

Maxim Behar

AUGUST 4, 2022

You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. They don't use news agencies as much as Facebook or Instagram, they scroll through their feeds and create content from that. Behar, what should be the response in this case?

Ethics 52

Ethics Newspapers Government Television 52

Communications Conversations

MAY 18, 2015

I also am fascinated by the evolving world of journalism and I got a front row seat to the changes and struggles facing that industry. You know I’m not sure I would recommend that many commitments but that type of busy is definitely a good bootcamp for agency life. Second, is asking for recommendations on who to meet next.

Meeting 60

Meeting Local Industry Journalism 60

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the best ways to repurpose broadcast coverage in 2022? What goes on inside the newsroom is a mystery to most companies seeking exposure.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

MAY 16, 2024

As recently as 2022, Google announced that it is using its AI-powered SpamBrain to detect and devalue sites participating in these link practices. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency. You can read the whole saga on Search Engine Journal.) The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

NOVEMBER 8, 2022

I had a good conversation with Signal AI David Benigson in September 2022. Born in Portland, Oregon in 1927, Lokey attended Stanford University, from which he attained a bachelor’s degree in journalism in 1949. announces Q3 2022 results. 10 of the best PR campaigns of 2022 according to Meltwater. * * *.

Corporate 78

Corporate Reputation Case Study Employee 78

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. These can all be learning experiences with great takeaways. And that is not to say you won’t!

Automotive 108

Automotive Mobile Technology Resources 108

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. NOT an editorial placement. Are you kidding?

Software 129

Software Case Study Advertising Advertising 129

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics.

Report 172

Report Local Media Pitching 172