5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Stay up to date with emerging trends and insightful events with 5WPR. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Maybe you need a cybersecurity tutorial or an update on adtech trends. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Are there any trends agency owners should have on their radar? Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Reach out to our agency – we’d be happy to help! We all saw the headlines from Las Vegas.

Conference 62

Conference Trade Shows Branding Brand 62

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency.

Product Launch 52

Product Launch Agency Consumer Film 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.

Construction 385

Construction Crisis Social Media Reputation 385

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. And with the return to an in-person event in 2022, you can expect more media attention than ever, as reporters want to be where the action and the players are.

Data 75

Data Automotive Transportation Mobile 75

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The sector as a whole has demonstrated impressive vitality, generating a total turnover of approximately 22 billion euros in 2022.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! With its potential to significantly impact future marketing trends, its ability to shape the way brands engage their audiences and market their products cannot be ignored. These online personalities are typically created by media agencies and/or brands.

Branding 116

Branding Brand Fashion Marketing 116

Prohibition

OCTOBER 25, 2022

Tap into trends to inform PR proposals . Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. This means the content is more likely to resonate better with media, as it’s on trend.

Strategy 71

Strategy Branding Brand B2C 71

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

MaccaPR

JUNE 12, 2024

That led to the “Great Resignation” and the “Great Reshuffle” of 2021 and 2022 and reset the talent marketplace. Well, any organization’s value proposition should be different for consumers vs. employees! Consumers give you their money. They’ve been catered to as consumers. For many, the answer was no.

Interviews 62

Interviews Branding Brand Employee 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

The Hoffman Agency

NOVEMBER 12, 2020

Juniper Research predicts that by 2022, 5.3 According to the recent How We Shop Report , QR codes are emerging as an important offering, with one-third of consumers who prefer paying with QR codes stating they would not complete a purchase at all if that option were not available. Are QR codes here to stay?

System 74

System Mobile Hotels Retail 74

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Action PR

FEBRUARY 5, 2020

This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic depictions of Barbie – even including Barbie dolls with disabilities and skin conditions. By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. But Barbie is just a toy.

Trends 52

Trends Analytics Advertising Advertising 52

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Is this the start of a new business model for PR agencies and consultants? Indeed, I’m hoping I am.

Software 84

Software Pitching Internal International 84

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.

Company 52

Company Technology Hotels Meeting 52

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. If you take nothing else about how to approach Facebook in 2022, put ad dollars behind your posts! ICYMI: When it comes to social media trends and strategy, Instagram Stories are crucial. 2022 and Beyond. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. This will continue to be the case as the “Sustainable Future of Video Entertainment” report has predicted that 82% of internet traffic will consist of video viewing by 2022.

Video 62

Video Social Media Media Instagram 62

Prohibition

FEBRUARY 27, 2023

This was a great example of a campaign that taps into consumer debate around the product and using this to promote the campaign landed Vimto some excellent social and national press coverage – we were big fans of this one. While many thought they were actually changing the name, the brand confirmed it was just a stunt.

Branding 62

Branding Brand Viral Fashion 62

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. — Butterkist Popcorn (@ButterkistUK) July 28, 2022. Brewdog’s Sad AF campaign. .

Consumer 116

Consumer B2C Creativity Social Media 116

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. After all, consumers are professionals too and this platform is less saturated with consumer marketing. Twitter Trends & Changes. Use it to take part in discussions around trending events, posts, or topics.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. This remains true for me.

Education 107

Education Course Nonprofit Resources 107

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. ESG issues will be dominating corporate communications in 2022 and beyond.”.

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. This allowed the brand to tap into the noise around trending TV series, Euphoria, to further amplify the impact of the campaign.

Hotels 62

Hotels B2C Trends Fashion 62