Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Sure, you CAN sell on social. But, it’s the the best use of the tools.

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Campaign Round up : Our favourite Recent PR and Social Media Campaigns.

Creativity 71

Creativity B2C Enterprise Examples 71

Communications Conversations

NOVEMBER 22, 2022

.” And we know the best people at the top of agencies and companies are good *thinkers.” No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. .” And, it’s much easier to consume than longer paragraphs and chapters. Social posts.

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). billion users by the end of 2022. The growth of TikTok. TikTok is expected to hit 1.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. ESG and your agency. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

JUNE 19, 2023

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. A new Wadds Inc. management paper.

Publicity 105

Publicity Policies Training Engineering 105

Konnect Agency

NOVEMBER 20, 2023

In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers. PR experts are strategically using video content to tell compelling brand stories and engage consumers in more immersive and emotionally resonant ways. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The closing date for responses is 1 June 2022. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Communications Conversations

JANUARY 10, 2023

This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. So, how did I do in 2022 with my list? Social Lights’ Taylor Lovaas. I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

AUGUST 15, 2022

When we talk about influencers, we usually think about the social media influencers we see daily on our feeds – the foodies, the fashionistas and the fitness fanatics- those who are ‘mostly’ human, except the dog influencers who happen to be our favs! In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. As with other social media platforms, TikTok influencers can be great to bring a campaign together.

Strategy 71

Strategy Brand Branding B2C 71

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. In 2022 alone, China accounted for nearly 60% of global electric vehicle (EV) sales , and local carmaker BYD sold more electric vehicles than Tesla in Q4 2023.

Local 36

Local Government Banking Policies 36

Solo PR Pro

DECEMBER 20, 2022

I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency. My biggest hurdle in 2022 was knowing when to bring in additional help. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Konnect Agency

JULY 13, 2022

Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Start the Holiday Season One Step Ahead With A PR Agency Partner. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 27, 2023

This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama! The campaign will see over one million meals being donated to those in low-income communities.

B2C 62

B2C Creativity Sports YouTube 62

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Are You A Bad Client?

Mobile 87

Mobile Technology Automotive Meeting 87

Prohibition

OCTOBER 13, 2022

At its core, PR storytelling is about capturing the attention of consumers and target media by relaying the story of a brand in an impactful and compelling way. The consumer of today is savvier and more switched on, and therefore able to identify when brands aren’t being genuine or authentic.

Storytelling 62

Storytelling B2C B2B Consumer 62

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! But it got people online, on social media and the press, talking about the brand! This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. 2022 and Beyond. One thing that hasn’t? billion as of 2021.

Instagram 164

Instagram Social Media Facebook Trends 164

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Onclusive announced it acquired the media monitoring platform Critical Mention. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., See it here.”.

Software 85

Software Internal International Pitching 85

Sword and the Script

OCTOBER 4, 2022

TechCrunch summed up the story in the messy context of social media opinions sometimes passing as news: “The big question for a company like Muck Rack — or its competitors for that matter — is how they will evolve with the times to reflect that mass communications landscape.”. Meltwater reviews “strategic alternatives”.

Technology 81

Technology Company Analytics Writing 81

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Are You A Bad Client?

Mobile 52

Mobile Technology Automotive Meeting 52

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day. In a presentation at The Financial Brand’s 2022 Forum , Dipanjan Chatterjee, principal analyst and vice president at Forrester, said 53% of U.S.

Twitter 78

Twitter Banking Financial Employee 78

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Build your exhibit.

Company 52

Company Technology Hotels Meeting 52