Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The top 10 communications challenges in 2022.

Communications 146

Communications Survey Employee Measurement 146

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. ” Or, “Do we have budget to hire the agency/consultant to do that?”

Strategy 106

Strategy B2C B2B Resources 106

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.

Brand 97

Brand Branding Internal International 97

Shift Communications

JANUARY 12, 2022

As brands build out 2022 strategies and activations, it’s only natural to reflect on the past year’s successes and determine key takeaways to draw inspiration from. They also displayed a rich understanding of the gaming community. Some of the key takeaways for 2022 brand campaigns? Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Shift Communications

APRIL 13, 2022

As such, we see users tuning into and sharing breaking news, joining for televised events and taking part in like-minded communities. Sharing user-generated content is also essential to cultivating a community. And try new additions to the platform like Twitter Spaces and Twitter Live to help drive community engagement.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Stephen Waddington

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency.

Mobile 142

Mobile Meeting Course LinkedIn 142

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. We need to do better like most agencies.

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

FEBRUARY 11, 2022

Folgers (@Folgers) January 31, 2022. Unrivaled community, crew and coffee. ?? Folgers (@Folgers) January 30, 2022. And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 76

Agency Automotive Mobile Exercises 76

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

Wadds Inc.

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 162

Software Marketing Leadership B2B 162

Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Survey 115

Survey Leadership Groups Community 115

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Prohibition

NOVEMBER 21, 2022

This November, Marks and Spencer revealed its new Christmas clothing campaign, which is a heart-warming celebration of togetherness and community. By leveraging the platforms of two high-profile celebrities, the campaign is well placed to stand out and reach a wide and diverse audience – great work Burberry! M & S – Gifts that Give.

Fashion 71

Fashion B2C Community Storytelling 71

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Shift Communications

FEBRUARY 14, 2022

should consider implementing in 2022. If it’s been built at the expense of slavery, a low-wage labor force, or poor working conditions, acknowledge it and find ways to give back to these marginalized communities. Building Culture-Specific Community. Multicultural Marketing in 2022 and Beyond.

Trends 78

Trends Marketing Consumer Community 78

Victorious PR

JUNE 8, 2023

With keywords like “crypto PR agency,” “blockchain PR,” and “web3 PR services” gaining prominence, it’s crucial to understand the value of PR in the crypto space. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Speed is of the essence, which is why PR teams and agencies should be prepared with the right listening and monitoring tools and, critically, a plan for quick response.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 136

Survey Media Report Journalism 136

Stephen Waddington

APRIL 6, 2022

The Annenberg research team acknowledges this weakness and suggests that the data offers numerous directional insights into the attitudes of the public relations community. Organisational leaders are making challenging daily decisions that have serious, long-term impact on their companies and their communities.

Publicity 105

Publicity Corporate Employee Energy 105

Shift Communications

DECEMBER 6, 2021

Here are a few ways to continue evolving your programs in 2022 and beyond. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Community engagement. Every DE&I program can benefit greatly by engaging with the community in which it thrives.

Communications 78

Communications Employee Financial Community 78

PRSay

FEBRUARY 3, 2023

She was part of the team that transitioned two State Departments and several small agencies into the new Georgia State Department of Human Resources. This program was implemented by child support agencies in more than 30 states. She was 89. She also developed a program to warn teenagers of the consequences of teen pregnancy.

Public Affairs 78

Public Affairs Government Journalism Banking 78

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

Energy 52

Energy Groups Internal International 52

Stephen Waddington

JULY 3, 2022

Quoting Edward Bernays and Arthur Page, Oltarzhevskyi said that communication had the potential to find reach solution to the Russian war in Ukraine. Human stories are the primary means of countering information warfare according to Oltarzhevskyi however he called on professional communicators to apply their agency with care. “We

Communications 129

Communications Software Internal International 129

Sword and the Script

NOVEMBER 8, 2022

I had a good conversation with Signal AI David Benigson in September 2022. Meltwater rolls out an online customer community. Meltwater launched an online customer community for its 27,000 global customers. The community is an online, self-service forum for Meltwater customers to share challenges, knowledge and experiences.

Corporate 78

Corporate Reputation Case Study Employee 78

Stephen Waddington

JUNE 6, 2022

There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged. More than half of organisations are struggling to recruit, including 78% of those working to recruit in agencies and consultancies. LinkedIn data reported by Wadds Inc.

Report 97

Report Reputation Data Analysis 97

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. In your pitch, convey how the story affects the community, Thrasher advised. Know who you pitch.

Report 170

Report Local Media Pitching 170

Landis PR

AUGUST 22, 2023

I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named Landis Communications one of the top 100 Bay Area corporations for overall corporate giving in 2022.

Corporate 52

Corporate Examples Groups Community 52