Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Stacey Miller , Vice President, Communications, Auto Care Association. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 130

Survey Communications Measurement Internal 130

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). That is a responsibility that rests squarely on leadership.

Case Study 123

Case Study Study Company B2B 123

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia.

Energy 52

Energy Groups Internal International 52

Prohibition

OCTOBER 12, 2023

That’s more than just their name or logo—it’s about the beer you produce, the community you build, and your commitment to inclusivity and diversity. This is supported by sales of low and no-alcohol beer jumping by 23% during 2022-23 compared with the previous 12 months, a trend driven by GenZ and millennials.

Brand 71

Brand Branding Marketing Retail 71

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. If nothing else, Musk knows how to attract attention and garner captivating headlines.”.

Twitter 78

Twitter Banking Financial Employee 78

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency. Marcia Gomez, Blank Canvas Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Karen Freberg

JANUARY 9, 2023

University Leadership support is SOOOO crucial. In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!).

Agency 75

Agency Social Media Community Course 75

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. Our mission in dealing with issues was “no surprises for leadership.”.

Communications 95

Communications Internal International Travel 95

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 185

Communications Video Social Media Facebook 185

Landis PR

AUGUST 22, 2023

I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named Landis Communications one of the top 100 Bay Area corporations for overall corporate giving in 2022.

Corporate 52

Corporate Examples Groups Community 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. 2022 is on track to be one of the most challenging years in PR.

Strategy 178

Strategy Community Technology Consumer 178

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency. You brought up AI.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. We need to do better like most agencies.

Ethics 73

Ethics Brand Branding Internal 73

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.

Brand 97

Brand Branding Internal International 97

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. As such, we see users tuning into and sharing breaking news, joining for televised events and taking part in like-minded communities. The post 2022 Social Media Trends Pt.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 192

Writing Communications Marketing B2B 192

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. In your pitch, convey how the story affects the community, Thrasher advised. Know who you pitch.

Report 172

Report Local Media Pitching 172

The Hoffman Agency

MARCH 6, 2024

study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. A prime example would be the importance of supporting women from BIPOC communities in the U.S. to enter leadership roles. appeared first on The Hoffman Agency. Don’t we all.

Handbook 36

Handbook Trade Shows Employee Local 36

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128