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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty.

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Leadership Through Influence: Takeaways from Zoe Chance

Stern + Associates

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. She explained that our responses to influence might be tied to our experiences with rejection.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Group size. The audience.

Internal 188
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A Guide to Pride Without Pandering

PRSay

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Well, COVID-19 of course. The list is long.

Employee 201
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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Communication is a function of leadership. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. The company acquired Klear, an influencer marketing platform, in 2021 for ~$17 million. It’s crucial to share a vision and cultivate alignment. per share.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199
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DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?

Shift Communications

2021 was a whirlwind year in terms of keeping up with events that shook our country. Take the time to educate yourself, your team and leadership about the unfolding events. Like any good communications plan, start with research. Take the lessons from 2021 to build a plan. By Stephanie Chan, Account Director, Technology.