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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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The PR Winners And Losers Of 2021

ImPRessions - Crenshaw Communications

But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. But by the end of 2021, at least $27 billion was spent on NFTs in the form of digital art and collectibles. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis. The PR Winners.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment.

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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

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Reviewing the news that resonated most in 2021

NewsWhip

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Q3 Athletes and corporate sponsors. Sports were the topic of conversation in the Summer of 2021, with the Tokyo Olympics, UEFA Euro 2020, the French Open, and Wimbledon all taking place.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. It’s going to take telling the story multiple times.”

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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