PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Radio 101

Radio Media Television Social Media 101

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will also be hosting a webinar on the topic on June 25th, 2020. We will continue that discussion with three more strategies that we’ve seen modern communicators use.

Strategy 418

Strategy Media Advertising Advertising 418

Konnect Agency

DECEMBER 23, 2019

I have the privilege to write the last blog of the year for Konnect; an honor I don’t take lightly. Whether it be a new office location or technology. Happy Holidays and Cheers to a Progress-filled 2020! The post Cheers to a Progress-Filled 2020 appeared first on Konnect Agency. A new hire or emerging brand.

Leadership 52

Leadership Agency Blogging Course 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 142

Analysis Tools Software SMB 142

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. in 2020, the same year marketing bought a ton of martech.

Survey 81

Survey Technology B2B Resources 81

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever.

Twitter 177

Twitter Advertising Advertising Report 177

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Week 2: January 6th – 12th 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. 2) Propel hits 50 customers in 2020.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. In 2020, the company quietly went IPO raising $400 million. Sober AI edits.

Brand 147

Brand Branding Reddit Pitching 147

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. A similar quiet period occurred at the same time last year – between January and March. So, it may well be simply a slow time of year for these companies.

Software 125

Software B2B Pitching Data 125

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6.

Survey 135

Survey Measurement System Education 135

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I figured I was going to have some time without income,” he says recalling March 2020. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 105

Media SEO Analytics Analysis 105

PR 20/20

OCTOBER 30, 2019

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future. AI-powered) technology that gives you a competitive advantage. Join us November 19, 12 - 1 p.m.

Software 56

Software SEO Technology Conference 56

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. A good example of this might be a new telemedicine option for healthcare providers in 2020. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 102

Nonprofit Local Writing Examples 102

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. Communication Access Symbol In 2020, the PRCA helped launch a new disability symbol designed to make life easier for millions of people in the UK. They are excluded by default or by design. It’s time we changed this.”

Guidelines 136

Guidelines Communications Tools Case Study 136

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Internal International Pitching 85

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.

Meeting 96

Meeting Media Local Interviews 96

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. The Crisis Information Gap. Paul Quigley.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Minor notes from the world of PR technology. PR tech mentions.

Software 152

Software Tools Print Technology 152

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. What began as a health crisis has now turned into an economic one.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. How often do bloggers publish blog posts?

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Flack's Revenge

SEPTEMBER 15, 2020

Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. I’ll be writing more on this topic, and posting about tools that can support ABM PR. That was written in 2017, but the practice continues to grow. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177