Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The company began developing the product in 2020 and went to market in 2021 with its predictive AI.

Software 86

Software Media Relations Pitching Media 86

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 86

Software Pitching Internal International 86

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Below is the summary of news from the world of the PR technology vendors.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Flack's Revenge

SEPTEMBER 15, 2020

Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. I’ll be writing more on this topic, and posting about tools that can support ABM PR. That was written in 2017, but the practice continues to grow. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. traditional PR pitching) 34% said paid services (e.g. According to the survey, the average blog post is 1,269 words.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Audiences know the difference. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 79

Meeting Automotive Media Technology 79

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 123

Software Pitching Ethics Privacy 123

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Communications Conversations

DECEMBER 5, 2019

What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I’m still learning and planning for 2020 – which is extra exciting as it’s Room & Board’s 40 th anniversary! I am also excited to incorporate video into our work in a bigger way in 2020.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. However, by all indications, the deal is expected to close in Q1 2020. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. We’re seeing it again this month.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020. Why start an agency in 2020, during lockdown? Coldr | Kamiqua Pearce | June 2020. Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. In late 2020, Brandwatch was named a leader in a similar report titled “ social listening platforms.” Cison has not named a replacement at the time of this writing.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. And it’s not just the startups anymore. Fake press releases on major wires. Media pulse.

Software 94

Software Banking Technology Data 94

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It encompasses recognising and composing musical pitches, tones, and rhythms. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 8 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” years, having joined in September of 2020.

Software 121

Software Case Study Advertising Advertising 121

Bianchi Biz Blog

JANUARY 25, 2021

As the long, challenging year of 2020 recedes in our rearview mirror, I’m focusing on changes in automotive mobility use as we acclimatize to new work, study, and shopping habits, locations, and policies. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011.

Automotive 71

Automotive Meeting Industry Media 71

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic.

Employee 137

Employee Software Survey Tools 137