Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Priscilla is the marketing coordinator for Critical Mention. As the news sharing spreads, earned media’s relevance and value continues to grow.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI and related technologies can vastly simplify your blogging efforts.

Blogging 73

Blogging How To Engineering Tools 73

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Who doesn’t want that? Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate?

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year.

B2B 145

B2B Trends Video Course 145

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. billion in 2020. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. I also welcome new competition to the market because we need it. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 121

Software Case Study Advertising Advertising 121

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Millennials are the wave of the future.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 93

Social Media Marketing Media Creativity 93