Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Onclusive

JUNE 17, 2020

It’s important to understand these SEO best practices when creating content, to give your material the best chances of being discovered in the first place. We will also be hosting a webinar on this topic on June 25th, 2020. A recent study from Backlink.io Learn more and register for “Owned Media & The Growth PR Playbook” here.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. SocialChorus was acquired by Sumeru in July of 2020. Content picks.

Software 89

Software Print Tools SEO 89

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

The Hoyt Organization

OCTOBER 9, 2023

In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. AI Tools And Technology LinkedIn has also incorporated Draft with AI.

LinkedIn 92

LinkedIn Video B2B System 92

PR 20/20

OCTOBER 30, 2019

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future. AI-powered) technology that gives you a competitive advantage. Join us November 19, 12 - 1 p.m.

Software 56

Software SEO Technology Conference 56

Presspage

MARCH 2, 2021

After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world. A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ).

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

MAY 8, 2017

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report. And there are some compelling reasons for PR professionals to say so.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Bianchi Biz Blog

NOVEMBER 9, 2020

For example, if your company is an automotive technology supplier like many of our agency’s clients, an article in Automotive Engineering magazine can carry your story to some 135,000 mobility engineering and technical professionals around the world who are looking for mobility-related technical, insight and trend information.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 13, 2020

paid social ads, sponsored content) 32% said SEO (think both crawlability and on-page optimization) 29% said email marketing 25% said social media Don’t overlook the paid options and use your analytics to drive decision making. traditional PR pitching) 34% said paid services (e.g. The complete findings are freely available here. >>>

B2B 149

B2B Study Blogging Marketing 149

PR in High Definition

MAY 31, 2019

50% of all searches will be voice searches by 2020, according to comScore. Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81

SEO Google Engineering Web 81

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 99

Company Survey Pitching Report 99

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. SEO goes mobile. According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. Marketing’s funnel is changing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. In March 2020, MD Financial was finalizing its Q2 marketing plan when “ our world flipped ,” as VP of marketing and communications Shawna Dennis put it. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

PR 20/20

FEBRUARY 3, 2020

AI and related technologies can vastly simplify your blogging efforts. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics. With Frase, you can use AI to create content briefs to aid research and identify SEO gaps. The result?

Blogging 73

Blogging How To Engineering Tools 73

Presspage

MARCH 2, 2021

After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world. A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ).

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. If you enjoyed this post, you might also like: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. About half of businesses outsource some content marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Scott Public Relations

DECEMBER 13, 2018

To help make sure your website is available to anyone who’s interested, it’s important that your content and landing pages are optimized with the current rankings for search engine optimization (SEO). In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. What’s your wish for the industry as we head towards 2020? Paul Holmes has written about this issue.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

PR in High Definition

FEBRUARY 18, 2019

In fact, Gartner predicts 30% of all searches will be done without a screen by 2020. Companies that prioritise activities towards voice technology now have the chance to get ahead. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Do press release distribution services have SEO value? 2020 JOTW Communications Survey from Frank Strong.

Financial 89

Financial Video Survey Google 89

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. What’s your wish for the industry as we head towards 2020? Paul Holmes has written about this issue.

Interviews 60

Interviews Agency Industry Measurement 60

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. As AI and machine learning develop and evolve, they become more embedded in society.

Trends 59

Trends How To Retail Google 59

Norton's Notes

JANUARY 25, 2018

The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen. ” Therefore, it has been predicted by Gartner Analysists that 30% of web browsing sessions will happen without a screen by 2020.

Video 38

Video Social Media Media Google 38