Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. SocialChorus was acquired by Sumeru in July of 2020. Access Intelligence Plc.

Software 89

Software Print Tools SEO 89

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Stephen Waddington

JANUARY 7, 2021

Hokey cokey lockdowns during Q3 and Q4 of 2020 created further business uncertainty. They have been operating month-to-month since March 2020. Print and events have ceded to digital. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology.

Agency 171

Agency Energy Travel Government 171

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Minor notes from the world of PR technology. PR tech mentions.

Software 159

Software Tools Print Technology 159

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 96

Content Marketing Marketing Print Software 96

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Critical Mention

JANUARY 22, 2020

A record number of Critical Mention customers added to the platform as of January 2020. Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. The addition of Licensed Content to the Critical Mention platform. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. This week we’ve been thinking about the future of print media. The baby and toddler were followed by Kelly’s wife who did her best to pull their children out of shot.

Media 83

Media Crisis YouTube Television 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Konnect Agency

DECEMBER 19, 2019

Then print several copies and leave it around the workplace – on a coffee table for guests to flip through in the waiting room for; in the conference room for potential new business meetings; or keep them close by to look at when you need a little bit of encouragement along with a sense of accomplishment.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. Or, will we be living surrounded by projections?

Trends 59

Trends How To Retail Google 59

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It examined 120 companies who raised a Series B round between January 2018 and July 2020 and compared the size of the first and second funding rounds. In particular, broadcast outlets follow print media.

Study 234

Study SEO Course B2B 234

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. click image for higher resolution) 5.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee. Podcasts have influence beyond broadcast. Enter Podseeker a Media Database for Podcasts. This is where Podseeker comes in handy.

Media 93

Media Pitching Print Data 93

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. So, if we believe the naysayers, if I read the print newspaper I will: Miss out on “breaking news” By the time the hard copy Star Tribune hits my stoop each morning at 5 a.m.,

Newspapers 152

Newspapers Print Local Instagram 152

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 Integrating both print and digital marketing into is critical to your modern PR campaigns. Millennials are the wave of the future. trillion dollars–more than any other generation before them.

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. As a final piece of advice, it helps to use some sort technology platform when figuring out compliance. Report Methodology. Conclusion.

Financial 111

Financial Industry Report Insurance 111

Inbound PR

JANUARY 15, 2019

Did you know that by 2020, IoT technology will be in 95% of new electronics ? We thought that online and social channels were disruptive but how about innovations such as 3D printing, electric cars, the internet of things (IoT), virtual reality and artificial intelligence (AI)? That's just a year away, yes.

Infographics 55

Infographics Print Technology Company 55

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. million fake accounts between October and December 2020. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128