Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 81

Strategy Media Viral Trends 81

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

PRSay

SEPTEMBER 8, 2020

Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public? No, not necessarily.

Communications 176

Communications Government Viral Radio 176

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. — Josh Hawley (@HawleyMO) December 30, 2020. Only use social media tools for publishing and responding. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Buzzstream

MARCH 31, 2020

Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. You don’t need viral campaigns, you need the right links from the right places. . The post How Guest Posting Should Be Done In 2020 appeared first on BuzzStream. This is a big one for me.

SEO 124

SEO Google Hotels Strategy 124

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

PR for Anyone

AUGUST 17, 2021

Remember, that’s what the media loves to cover. I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views.

Trends 246

Trends Television Exercises Pitching 246

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. The week of December 30th to January 5th was the first time that the current form of coronavirus seems to have been referenced by English language media. January 2nd 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Engagements.

Journalism 163

Journalism Viral Writing Report 163

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Mark My Words

MARCH 15, 2022

Every major war effort involves a degree of media manipulation. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. In a highly televisual and media-addled culture, do we have the capacity any longer to grapple with the meaning of images?

Viral 78

Viral Groups Google Internal 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.

Employee 147

Employee Viral Crisis Brand 147

NewsWhip

APRIL 28, 2021

As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. There were 31,000 articles written focused on the 2021 ceremony, which works out at a little over half of the level written in 2020 and 2019. million in 2020 to 2.9

Publicity 78

Publicity Comparison Pinterest Web 78

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. At least for now, Beyonce or Harry Styles won’t help you go viral.

Brand 92

Brand Branding Instagram Video 92

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. This content is featured and searchable within NewsWhip Spike for further insights and content sourcing,” said Youyoung Lee, Senior Manager of Media Partnerships at Reddit.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. With the volume, speed, and shareability of online media today, such issues are much more commonplace. NewsWhip’s historical online media data meant we could do exactly that.

Brand 78

Brand Branding Data Viral 78

5W PR

FEBRUARY 17, 2021

They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look. Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. The “born” trendspotters are social marketers.

Consumer 97

Consumer Trends Viral Survey 97

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers).

Reputation 78

Reputation Government Film Viral 78

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Awe is the second most viral emotion.

Communications 198

Communications Viral Fashion Public Affairs 198

NewsWhip

APRIL 6, 2022

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . The big news this month is that we have a new leader at the top of the charts for Facebook engagement for the first time since 2020, with the Daily Mail replacing the Daily Wire. Let’s look a little closer. .

Facebook 88

Facebook Viral Sports Analysis 88

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. At first, mainstream media outlets didn’t cover this piece of non-news, which centered around the government omitting mention of animals as sentient beings in its Brexit bill.

Government 78

Government Viral Tools Study 78

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. The posters have been displayed throughout London and also across social media and have received an overwhelming response. The following video and drawing that went viral sums it up quite well. The top 11 crises of 2020.

Social Media 71

Social Media B2C Viral Trends 71

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company also says it has doubled “the amount of content from Reddit” for media monitoring. Here’s this month’s PR tech sum. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 99

Company Survey Pitching Report 99

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . Owned media can be key to setting the tone. Bezos’s approach to owned media looks a little different. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 4) Better integration of owned, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Avoiding hibernation.

Creativity 116

Creativity Employee Newspapers Crisis 116

PRSay

OCTOBER 21, 2020

Led by keynote speaker Nina Jankowicz , the panel will also include Marianna Spring, specialist disinformation and social media reporter for the BBC, and Neil Brown, president of the Poynter Institute. For more information on this session, visit the PRSA ICON 2020 website. They based Go Viral! With Go Viral!,

Viral 158

Viral Social Media Conference Education 158

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The top publishers of June 2020 . The top articles of June 2020 . The top 25 publishers of June 2020 .

Facebook 167

Facebook Web Viral Journalism 167

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. and U.K.

Corporate 100

Corporate Crisis Management Crisis Government 100

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications.

Survey 156

Survey Data Media Ethics 156

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78