Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 79

Strategy Media Viral Trends 79

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

SEPTEMBER 8, 2020

Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public?

Communications 174

Communications Government Viral Radio 174

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

PR for Anyone

AUGUST 17, 2021

Remember, that’s what the media loves to cover. I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views.

Trends 246

Trends Television Exercises Pitching 246

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. TikTok is probably the best-known platform for brand videos.

Brand 134

Brand Branding Instagram Video 134

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Mark My Words

MARCH 15, 2022

Every major war effort involves a degree of media manipulation. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. In a highly televisual and media-addled culture, do we have the capacity any longer to grapple with the meaning of images?

Viral 78

Viral Groups Google Internal 78

5W PR

FEBRUARY 17, 2021

The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look. The first place is the brand’s social feed. Review the brand’s social media metrics to see what’s popular.

Consumer 97

Consumer Trends Viral Survey 97

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.

Employee 147

Employee Viral Crisis Brand 147

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. community, partners, media, social influencers).

Reputation 78

Reputation Government Film Viral 78

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. The posters have been displayed throughout London and also across social media and have received an overwhelming response. The following video and drawing that went viral sums it up quite well.

Social Media 71

Social Media B2C Viral Trends 71

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. At first, mainstream media outlets didn’t cover this piece of non-news, which centered around the government omitting mention of animals as sentient beings in its Brexit bill.

Government 78

Government Viral Tools Study 78

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . Owned media can be key to setting the tone. Bezos’s approach to owned media looks a little different. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 101

Company Survey Pitching Report 101

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 4) Better integration of owned, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Avoiding hibernation.

Creativity 116

Creativity Employee Newspapers Crisis 116

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

PRSay

OCTOBER 21, 2020

Led by keynote speaker Nina Jankowicz , the panel will also include Marianna Spring, specialist disinformation and social media reporter for the BBC, and Neil Brown, president of the Poynter Institute. For more information on this session, visit the PRSA ICON 2020 website. They based Go Viral! With Go Viral!,

Viral 156

Viral Social Media Conference Education 156

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. How will they deal with the media? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications.

Survey 160

Survey Data Media Ethics 160

Burrelles Fresh Ideas

OCTOBER 31, 2023

SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress. By actively joining these dialogues, businesses can interact with their audience, initiate discussions, and enhance social media engagement and sharing.

Ethics 103

Ethics Trends Social Media SEO 103

Doctor Spin

DECEMBER 7, 2023

2020, April 24). Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Viral Loops (or How to Incentivise Social Media Sharing). 2020, September 18). 2020, September 18). 9 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. Happy almost 2020! While many people have joked via social media that they’d never want to face the amount of minutes they lost to watching Netflix, this is a fresh way to showcase what went well for the brand this year. Best Brand on Instagram.

Brand 78

Brand Branding Film Instagram 78

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. Producing a Reactive campaign. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

NewsWhip

SEPTEMBER 16, 2021

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . United have a huge global fanbase, and Ronaldo is consistently one of the top performers natively on Facebook , so it is no surprise that this piece went viral. .

Facebook 147

Facebook Analysis Viral Internal 147

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” “Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: PLoS ONE 1 Törnberg, P.

Viral 52

Viral eBook Journalism Resources 52

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. After its U.S. operations to U.S.

Brand 176

Brand Branding Film Viral 176

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Q1 Politics. Q3 Athletes and corporate sponsors. Q4 Worker rights.

Sports 148

Sports Viral Corporate Analysis 148