Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Video is now an integral part of marketing for all businesses. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. The bad news: There are a lot of things you can measure.

Internal 187

Internal International Data Communications 187

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Among the areas where PRs said they would spend more: Video and visual comms.

Brand 79

Brand Branding Survey Conference 79

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ — LaraHarper (@LaraHarper) April 22, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ — LaraHarper (@LaraHarper) April 22, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 66

Marketing Survey Study B2B 66

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

The Hoyt Organization

OCTOBER 9, 2023

In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. Video Accessibility To make the platform more accessible and user-friendly, LinkedIn has now implemented an automatic captioning system for video uploads. of synthetic profile photos.

LinkedIn 95

LinkedIn Video B2B System 95

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. Use your customer data to drive conversions .

Measurement 62

Measurement Marketing SEO B2C 62

The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. This way you can measure success and course correct, if necessary, as you go along. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 141

Survey Measurement System Education 141

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. We hosted 43 town halls between March 2020 and the end of the year,” Shea said. The company’s communications team found itself pivoting into crisis mode.

Crisis 78

Crisis Airlines Travel Internal 78

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Stephen Waddington

MARCH 15, 2021

The PRCA Census for 2020 showed 12% non White professionals in the industry. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. The Top 10 Digital Skills Needed in PR. Research: Monitoring online conversations.

SEO 153

SEO Engineering LinkedIn Analytics 153

Sword and the Script

FEBRUARY 23, 2021

For example, he demonstrates how his visit to Forbes to read an article was disrupted in multiple ways: banner ads, slide-in ads, browser notifications, an auto-play video that isn’t related to the article – and follows you around the page when you try to scroll way, among others. — Robert Ramirez (@ramirez_robert) November 23, 2020.

SEO 132

SEO Engineering Google Study 132

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Efficient marketing execution and measurement. Predictability is dead – 2020 killed it. The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team. Workflow: tools to work more efficiently and smarter as a team? That must change.

Tools 175

Tools How To Agency SEO 175

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak-umm (@steak_umm) April 7, 2020. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Wadds Inc.

MARCH 29, 2024

Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Contently - Strategy

JULY 28, 2021

And that traffic is worth over $56 million, according to Contently’s Content Value Tracker, which measures how much a competitor would have to pay to replicate a brand’s organic traffic through Google search ads. Embracing video for Hero and Hub content. These videos are TV-quality productions that keep car junkies hooked.

SEO 119

SEO Automotive YouTube Video 119

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Now in her eighties, Friedman has embraced digital platforms to pass on the cultural memory to over 500,000 TikTok followers who have liked her videos more than nine million times. The Holocaust didn’t happen in one day,” reminds Friedman.

Survey 62

Survey Groups Storytelling System 62

PRSay

JUNE 11, 2021

Second, we used illustrations and animation to supplement their explanations (as shown in this video ). In this video on mRNA vaccines, we included the most important information that our audiences would want to know and presented it in a way that people would be able to understand, without throwing a bunch of data or jargon into the mix.

Publicity 157

Publicity Social Media Report Fashion 157

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. In 2020, the team scrapped an editorial calendar previously focused on beach vacations.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. They are also a highly visual generation, so the more video, the better. Video is the name of the game. Video consumption is not slowing down.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Create video content with a point of view. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. see this 2-minute video for an explanation ]. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” Quantum entanglement. Blame social media.

Survey 160

Survey Data Media Ethics 160

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. You can get clues by looking at the sources of the stories and videos your potential customers share. Public Relation Tools for Measuring the Impact of Earned Media.

Publicity 63

Publicity Small Business Advertising Advertising 63