Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Prakkypedia

JANUARY 8, 2023

Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).

Trends 148

Trends Government Internal International 148

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 191

Pitching Survey Report Social Media 191

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

Pitching 87

Pitching Media Writing Interviews 87

PR in High Definition

APRIL 30, 2024

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. On the pitch then, there is no denying their success. On X they have seen their followers rise from 45k in 2020 to over 580k today – an increase of nearly 1,200%.

Storytelling 62

Storytelling Sports Travel Pitching 62

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Once ‘matched’ a chat will open and you can work together to set up that interview. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. So if a specific Substack writer is relevant to a PR team’s clients or audience, they should definitely try incorporating it into their pitching strategies. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 153

Pitching YouTube Community Company 153

Sword and the Script

MAY 3, 2022

billion in 2020. “While the larger providers had a better year than in 2020, there is still a really noticeable trend for buyers to turn towards smaller and more nimble suppliers,” said report author Chris Porter , Director at Porter Walford Consulting and a consultant to Burton-Taylor. fewer pitches in Q1 2022.

Software 100

Software Study Pitching Analysis 100

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories.

Interviews 115

Interviews Agency Industry Measurement 115

Buzzstream

MARCH 3, 2020

And, by 2020, it’s estimated that podcast listening will grow to 132 million people in the United States – that’s a lot of subscribers! . Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself). All you have to do is show up and talk.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 66

Marketing Survey Study B2B 66

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). More than 4,400 exhibitors in 2020 attracted reporters from all over the world.

Automotive 92

Automotive Interviews Technology Mobile 92

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. They were also asked for their thoughts on how those seeking PR could do a better job of pitching to them and working with them. Be willing to do video interviews.

Media 78

Media Pitching Print Interviews 78

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 173

Media Relations Media Pitching Survey 173

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Evolution and History of Media Kits. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider.

Transportation 96

Transportation Meeting Automotive Report 96

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s up considerably from the 50 customers it announced in at the end of 2020.

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. The price tag was $17.8

Tools 100

Tools Survey Pitching Analytics 100

PR Fuel

MARCH 17, 2020

Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. PR Tips How To Pitch to a Publication. Once you’ve narrowed down which publications are best for your purposes, you’ll need to make a pitch. Closing, Your Name].

Publicity 63

Publicity Small Business Advertising Advertising 63

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020.

B2B 177

B2B Case Study Enterprise Resources 177

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Ageism is getting old.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

OCTOBER 3, 2022

With the 2021 and 2022 versions of the show being impacted, like most other events by the global pandemic, you have to go back to CES 2020 to look at the potential impact for exhibitors and communications professionals. At CES 2020, more than a dozen automakers from around the world showed their innovative products.

Automotive 129

Automotive Mobile Technology Hotels 129

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 197

Radio Tools Journalism Interviews 197

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic.

Report 52

Report Trends Media Infographics 52

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. I joined The Detroit News in April 2020. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 96

Meeting Report Automotive Real Estate 96

Bianchi Biz Blog

JUNE 30, 2022

The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But as the show grows, so does the competition. Skimping on Media Prep.

Automotive 75

Automotive Mobile Technology Resources 75

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 144

Instagram Technology Resources Employee 144

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

Meeting 96

Meeting Media Local Interviews 96