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PRSay
APRIL 24, 2020
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.
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Muck Rack
DECEMBER 23, 2020
This month in bad PR pitches: December 2020
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Muck Rack
MAY 28, 2020
How to pitch in 2020, backed by statistics
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Muck Rack
SEPTEMBER 23, 2020
This month in bad PR pitches: September 2020
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PR for Anyone
JUNE 30, 2021
PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.
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Prowly
NOVEMBER 26, 2020
Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. The post Top Media Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. When it comes to maximizing PR coverage, having […].
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Prowly
FEBRUARY 12, 2020
Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.
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Muck Rack
JULY 22, 2020
This month in bad PR pitches: July 2020
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PRSay
APRIL 9, 2021
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.
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Muck Rack
OCTOBER 27, 2020
This month in bad PR pitches: October 2020
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PRSay
JANUARY 1, 2020
It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. PR pros need to spend time learning about the people we’re pitching to.
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Muck Rack
AUGUST 24, 2020
This month in bad PR pitches: August 2020
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Muck Rack
NOVEMBER 24, 2020
This month in bad PR pitches: November 2020
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Muck Rack
FEBRUARY 6, 2020
Free download: How to craft a winning media pitch in 2020
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Muck Rack
JUNE 22, 2020
This month in bad PR pitches: June 2020
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PRSay
MAY 22, 2020
We surveyed over 1,000 journalists to bring you actionable insights in The State of Journalism 2020. Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? If you want to send a pitch when it’s most likely to be read, send it in the morning.
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Business Wire
DECEMBER 17, 2019
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.
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Agility PR Solutions
SEPTEMBER 1, 2021
Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.
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Prowly
NOVEMBER 3, 2020
One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. The post Top Food Journalists – The 2020 List appeared first on Prowly Magazine. When it comes to gaining coverage for your products or brand, it takes a number of components coming together successfully.
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Prowly
NOVEMBER 26, 2020
Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]. The post Top Education Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.
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PRSay
JANUARY 23, 2020
Yes, a huge majority of journalists dislike getting cold pitches. Pitch during unorthodox times. Try sending out pitches on Friday afternoons, before holidays or at other unusual times. Because few people pitch on these occasions, you’ll have less competition. Here are two: 1. Use the phone more.
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PRSay
JANUARY 2, 2020
I suggest for 2020 that you make it a resolution to work smarter, not harder. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Get more media pitching knowledge from Michael Smart here. We all like to look at the New Year as a fresh start. I like using creativity and storytelling.
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PR Insiders
JUNE 12, 2020
The first half of 2020 has provided us with some unusual times. The post Difficult Times Call For Sensitivity When Pitching The Media appeared first on News & Experts. The post Difficult Times Call For Sensitivity When Pitching The Media appeared first on News & Experts.
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Solo PR Pro
OCTOBER 26, 2021
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.
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Sword and the Script
DECEMBER 29, 2020
2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Good riddance 2020! The median public relations salary in the U.S. 10 PR Tips for Making Your Company Easier to Cover.
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5W PR
JANUARY 16, 2020
So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.
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Buzzstream
JUNE 15, 2020
Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. But it’s more than a feeling, PR pros are following industry recommendations: They’re adjusting their PR strategy (57%) and have changed their pitch targeting (44%). .
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Onclusive
SEPTEMBER 25, 2020
How a service-first attitude can help your team craft more compelling stories and pitches. Date & Time: October 14th, 2020 at 2PM EDT. In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How to ensure mission-consistent communication from all employees.
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Sword and the Script
FEBRUARY 20, 2024
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.
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ImPRessions - Crenshaw Communications
APRIL 3, 2020
Yet in March, one by one, every major tech event announced a postponement or cancellation, from SXSW to Mobile World Congress to Cannes Lion – which initially postponed before fully canceling 2020 just last week. New speaking opportunities will open in 2020. But there’s some good news in the conference world for PR planners.
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ImPRessions - Crenshaw Communications
DECEMBER 9, 2020
2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max. Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media.
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Stephen Waddington
MARCH 3, 2020
Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Creative ideas AR will come out of the trough of disillusionment in 2020. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Here are the notes from a recent brainstorm.
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PR Fuel
FEBRUARY 5, 2021
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?
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Sword and the Script
JANUARY 9, 2024
This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. In 2020, the company quietly went IPO raising $400 million.
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PRSay
MAY 17, 2021
As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.
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Bianchi Biz Blog
MAY 6, 2024
I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Any pet peeves with PR people?
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PRSay
MAY 4, 2020
While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( For a lot of PR people, a big part of their job is pitching their clients as subject matter and thought leaders — I would encourage them to try and apply a higher bar for anything COVID-related.
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PR for Anyone
AUGUST 17, 2021
I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. It grew 800% from January 2018 to January 2020. See what’s trending and pitch your expertise around that. They want to discuss what people are already talking about online. ” Newsjacking. Who knows.
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Sword and the Script
DECEMBER 19, 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR
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Sword and the Script
MAY 16, 2020
The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
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Prakkypedia
JANUARY 8, 2023
Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).
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PR in High Definition
APRIL 30, 2024
In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. On the pitch then, there is no denying their success. On X they have seen their followers rise from 45k in 2020 to over 580k today – an increase of nearly 1,200%.
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Sword and the Script
JANUARY 5, 2021
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!
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Sword and the Script
OCTOBER 22, 2019
To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?
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