Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Top challenges in internal communications. The Gray Area of Communicating a Point of View.

Creativity 96

Creativity Study Ethics Publicity 96

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. It’s just not ethical. The post There’s no debate: Not paying an intern as a PR agency is unethical. By Chris Owen, Director, Hoffman Europe. It’s an old debate. The need for diverse thinkers.

Internal 78

Internal International Agency Banking 78

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Presentation: The 2020 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

DECEMBER 3, 2020

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Her goal was to take the test in June 2020. Both the Panel Presentation and Examination for APR are now offered virtually. Ann Peru Knabe, Ph.D.,

Study 156

Study Public Affairs Course Internal 156

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. While brands do not have a fiduciary obligation to engage in political discourse, they do have a responsibility to uphold their stated mission and values.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Murrow College of Communication at Washington State University in the fall of 2020.

System 187

System Public Affairs Employee Nonprofit 187

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020.

Government 132

Government Crisis Exercises Retail 132

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. As we near the end of this year, there is a spotlight shining on communicators and our work. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Stern + Associates

AUGUST 26, 2022

Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.” Her newest research, which focuses on “ bounded ethicality ,” explores and explains the “psychology of good-ish people.”.

Leadership 62

Leadership System Tools Groups 62

Sword and the Script

JUNE 6, 2020

jackieaina pic.twitter.com/QFkIfPjzzI — Marianne (@omariannee) May 28, 2020 3. Above all, actions speak louder than words: “That can be as simple as donating to organizations that support racial justice, elevating black business owners or committing to diversity programs internally.” I’m case you missed what our fave aunty had to say.

Brand 91

Brand Branding Fashion YouTube 91

PRSay

AUGUST 1, 2016

Census Bureau, by 2020, 36.5 The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer. Nevertheless, a large number of U.S. corporations and major public relations agencies are making small but impactful changes to transform the industry.

Resources 60

Resources Education Ethics Corporate 60

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. Today, as highlighted by the Davos Manifesto 2020 , a company’s purpose is to “Engage all its stakeholders in shared and sustained value creation… In creating such value, a company serves not only its shareholders, but all its stakeholders”.

Groups 62

Groups Employee Leadership Examples 62

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. Gosline offers three ways to center humans in your company’s AI efforts , leading to loyalty in the long term.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Make sure you're on the right side of ethical codes. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How would you recommend graduates from the class of 2020 get hired and get ahead? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145