Leading With Ethics During COVID-19


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Our internal communications team provided communications support for our facilities across the country.

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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The Council was launched in May 2020 to raise ethical standards in PR around the world.

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Philanthropist Craig Newmark on Ethical Communication


“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” He is also a member of PRSA’s Board of Ethics & Professional Standards. Some of the situations we will discuss include scenarios with internal business relations and client communication.

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Report: 62% of comms pros faced an ethical challenge in the past year

PR Daily

As the media landscape transforms and rampant misinformation frays social norms, communicators must adhere to a rigorous code of ethics. Six in 10 comms pros report having at least one encounter with an ethical dilemma in the past year: ( Image via ).

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. book Ethics Guest Post Leadership PR 2.0 A Guest Post By Marlene S.

Legal and Ethical Dimensions: Using Online Data for PR Strategies


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice.

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide. ethics

Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If

How PR students see ethics as the foundation for future work

PR Daily

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based. Ethics build trust.

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How to onboard and support interns—and maximize their experience

PR Daily

An HR exec shares guidance on ensuring your intern program runs smoothly and is enriching for all parties involved. As much of a summer staple as the backyard cookout or beachfront vacation, summer interns are preparing to join companies across the U.S.

Essential Requirements for Serving as an Ethics Counselor


This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. And that’s the other key point — internal relationships require maintenance. APR, is an assistant professor at Baylor University and a member of the PRSA Board of Ethics & Professional Standards.

An Ethical Test: Why I Blew the Whistle on Corruption at My Organization


As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. We also learned we could share it with the media, and we did so, but only after the internal VA channels didn’t work. I believe we play a crucial role as ethics advocates, and at PRSA, we have the Board of Ethics and Professional Standards and the Code of Ethics to guide us along a moral path in our work. Ethics BEPS Ethics Month

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized. Showing enthusiasm as well as an obvious work ethic can only help. A five-star intern at a PR firm will work hard to understand the business.

“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. If you already have a rigid gameplan for a student intern, be prepared to trash it.

Research From BEPS Results in Book Providing Guidance on Ethics Counsel


Over the past few years, PRSA’s Board of Ethics & Professional Standards (BEPS) has conducted several studies on ethics in public relations, resulting in four journal articles, four academic conference presentations and awards from the International Public Relations Research Conference and the Media Ethics Division of the Association for Education in Journalism and Mass Communication. Chapter 8 Being Proactive: How to Build an Ethical Culture.

5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means. Here are five lessons in ethics from recent PR debacles: 1. PR pros should also refrain from pitching internally created content as crowdsourced content in an effort to entice journalists.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent.

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog. Internal Communication PR News Blogger NetworkDuring the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. The change is starting from within, with a new 6,200-word ethics code on the company website. RELATED: Harness the power of email for internal communications with this free whitepaper. ]. The new ethics code comes with new leadership.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes. Diversity Thought Leadership Diversity & Inclusion Ethics Ethisphere Metrics

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Maxim Behar is elected a member of the newly established Ethics Commission of BAPRA

Maxim Behar

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications.

Study: Millennials unprepared to serve as ‘ethical conscience’ in PR

PR Daily

Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist. The study, “ Silent & unprepared: Most millennial practitioners have notembraced role as ethical conscience ,” found significant differences in preparedness to offer ethical counseling between generations. Not expecting ethical dilemmas.

Stalwart Interns. Where are they now?

The Stalwart Blog

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I admired the team at Stalwart for their work ethic and dedication they have to their clients. Brianna Bruinsma , Stalwart summer 2013 intern. Interning with a small PR agency allowed me to learn how a PR agency functions and how client relationships are established and maintained.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. It’s got to be ethical, not just because it’s the right thing to do. That means in her personal ethics.

Maxim Behar Announced as New International Growth Chair for ICCO

Maxim Behar

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ).

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Around the Web Events Public Relations Thought Leadership Ann Gynn Debbie Wetherhead eric schwartzman Jim Lukaszewski Lisa Caprelli Mandy Roth PRSA 2015 International Conference Shana Keith

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators


PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. laws are changing copyright: As PR work becomes increasingly international it is important to think about legal implications beyond a U.S. Knowing this allows practitioners to be better, ethically and legally, when dealing with content. Ethics Ethics & Professional Standards

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Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. When a company does part with a high-profile leader for ethics violations, the announcement often parses the details. The violations are related to personal behavior that is not consistent with our ethics and core values, but not related to company strategy, operations or financial reporting.

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ Sometimes media eagerness for info can place the ethical challenge on the doorstep of PR. Much has been written about PR and journalistic ethics. Tech PR is usually not about life or death issues.

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FIR #49 – Crisis and Internal Comms; Paying for Winning

Media Bullseye

Paul’s school in New Hampshire, and a variety of internal communications challenges, including UK companies post-Brexit, front-line employees with improvement ideas that are never addressed, and communicating CEO pay ratios. Internal communications. Again, key threads emerged common to all three stories: Internal communications doesn’t really receive the attention and focus that it should.

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?


The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021.

There’s no debate: Not paying an intern as a PR agency is unethical.

The Hoffman Agency

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. It’s just not ethical. The post There’s no debate: Not paying an intern as a PR agency is unethical. By Chris Owen, Director, Hoffman Europe.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. It might be fascinating to learn what your consumers and employees have to say, and technology offers new ways to capture immense amounts of data, but it is essential to capture the information ethically. The post J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche appeared first on PR Daily.

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

Media bias and PR ethics. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work.

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Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Above all, actions speak louder than words: “That can be as simple as donating to organizations that support racial justice, elevating black business owners or committing to diversity programs internally.” PR brands and politics PR ethics unscripted marketing

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Trust Me, I’m a Communicator

Waxing UnLyrical

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance. Ethics Public Relations Communicator john friedman PR Code of EthicsGuest Post by John Friedman.

The Bravery of Silence: Responsible Advocacy Starts With Listening


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Not only will it help you be a more strategic advocate, it will help you build your practice around a solid ethical core.

Is your pitching unethical?

PR Daily

A recent report from The Plank Center for Public Relations shared that 62% of comms pros reported facing an ethical challenge in the last year. However, what exactly that ethical dilemma might be was ill-defined. That is another ethical issue in & of itself!!!!