Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Transparency in marketing and public relations. Transparency in your public presence.

System 157

System Community Social Media Employee 157

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 106

Report Publicity Marketing Pitching 106

Communications Conversations

MARCH 6, 2020

Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. According to Ragan’s 2020 Salary and Workplace Culture Survey , employers seem to be going through the motions when it comes to attracting and retaining key talent. Benefits play a central role in 2020.

Employee 78

Employee Insurance Insurance Real Estate 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 21, 2022

When the economy goes south, that room goes quiet which offers a marked advantage for businesses that maintain their marketing and PR budgets. . I hope she’s right, but either way, businesses are budgeting for it now, so marketers and PR need to be thinking about how they make the case for their budget. It’s hard to communicate.

Marketing 136

Marketing Survey Financial B2B 136

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

FEBRUARY 23, 2024

The future job market features more remote job opportunities than ever before. There are more ways than ever to become a well-informed job candidate and employee. For your job search and your overall career, you are your own chief communication and marketing officer. Target your job searches. They all provide value.

How To 176

How To Employee Nonprofit Technology 176

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. This list probably starts and ends with Steak Umms.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Relationships? You’ll never get scale that way.

Leadership 191

Leadership B2B Marketing Study 191

Reputation Us

FEBRUARY 19, 2024

Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

PR in High Definition

APRIL 30, 2024

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. The tremendous marketing effort, that jumped into gear the second they were bought, has been central to their meteoric rise. It’s all about stories.

Storytelling 62

Storytelling Sports Travel Pitching 62

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far. Absolute state of it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far. Absolute state of it.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. In 2020, the company quietly went IPO raising $400 million. A year later, it went on a $100 million shopping spree buying up companies that seemed to me aimed at expanding its TAM from PR to marketing.

Brand 149

Brand Branding Reddit Pitching 149

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Gallup reinforced this finding in their 2020 State of the American Workplace report : “Employees are willing to look and keep looking for a company that’s mission and culture reflect and reinforce their values.”.

Brand 180

Brand Branding Employee Study 180

5W PR

SEPTEMBER 16, 2020

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? As a result, only half said they would return to stores even after they were satisfied that it was safe, sanitized and where both shoppers and employees were required to wear facial masks.

Consumer 88

Consumer Trends Publicity Survey 88

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. It’s important to keep the relationship with both the client and the departing employee. Emerging Trends.

Employee 130

Employee Guidelines Meeting Trends 130

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Here are a few data points that drew my attention: Market size and scope : “$4.5 Or thereabouts.

Internal 147

Internal International Tools Software 147

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. There’s a lot of me-too marketing that happens in difficult times. There’s been a change. Some… shift in values.”.

Communications 157

Communications Nonprofit Employee Film 157

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Analysis 144

Analysis Tools Software SMB 144

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication and how organisations engage employees is a critical factor in successful transformation projects. Financial metrics included revenue, stock price and market value. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project.

Internal 92

Internal International Communications Employee 92

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

5W PR

JANUARY 4, 2020

Here are some ways to effectively rebrand in 2020… Start from Within. Don’t allow employees – even contracted janitors – to find out about the change in the news. Prepare everyone involved with the company to ensure the process is smooth and is supported by employees and partners. Companies must reassure employees.

Brand 148

Brand Branding How To Employee 148

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. Most companies would likely register up to 25%.

Corporate 88

Corporate Employee B2C Internal 88

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. 11% said lack of alignment with marketing. I just started in an ambitious company with 10,000 employees and a comms team of two. 24% said scope creep.

Communications 164

Communications Survey Education Leadership 164