The Resolution Blog

DECEMBER 31, 2019

However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. After that meeting, the marketing mix completely made sense! The post Should you be affiliate marketing in 2020? That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019.

Marketing 156

Marketing Interviews Meeting 156

Business Wire

MARCH 12, 2020

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands.

Marketing 355

Marketing Industry Brand Branding 355

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 was a place to discuss why consolidation is occurring, though the answers seemed obvious. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

Ronn Torossian

DECEMBER 24, 2019

Boston-based ecommerce company Databox recently surveyed 100 marketers and asked them for their input on the new year. Even though many marketers have planned for 2020, there may be some […]. The post WHAT YOU SHOULD CONSIDER FOR YOUR BUSINESS IN 2020 appeared first on.

Survey 195

Survey Marketing Company 195

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […].

Media Relations 221

Media Relations Viral Media Trends 221

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, I expect media to seek out companies claiming to “clean the supply path.”

Privacy 156

Privacy Advertising Advertising Data 156

Ronn Torossian

FEBRUARY 17, 2020

The post Effective Client Service in 2020 appeared first on. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team. In public relations, client […].

Brand 195

Brand Branding Publicity Agency 195

Ronn Torossian

FEBRUARY 20, 2020

The post Building a Brand in 2020 appeared first on. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Brand Branding Consumer Company 195

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

PReview: A Blog by NewsVoir

JUNE 13, 2020

If you prefer to stay in competition with your industry rivals, there is no doubt that you need to adopt these fast changes in digital marketing. To help you learn the best trends of digital marketing in 2020 we have curated this listing of top 10 digital marketing trends […].

Trends 98

Trends Marketing Blogging Industry 98

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Crenshaw won in the category of Marketing Business-to-Business for Bizzabo’s “EMPOWERing Gender Diversity in Events.” The post Crenshaw Communications Wins 2020 PRSA-NY Big Apple appeared first on Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

Agility PR Solutions

DECEMBER 15, 2019

As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The post PAN Communications’ 2020 CMO Predictions reveals key marketing challenges appeared first on Agility PR Solutions.

Communications 117

Communications Healthcare Marketing B2B 117

Prowly

NOVEMBER 26, 2019

The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine. For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it.

SEO 163

SEO Content Marketing Digital PR Strategy 163

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. EMPOWERing Gender Diversity in Events” helped Bizzabo build brand visibility and align with diversity-conscious event and marketing decision-makers. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications.

Software 156

Software B2B Agency Company 156

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 85

Brand Branding Marketing Consumer 85

Agility PR Solutions

OCTOBER 11, 2020

No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The post Consumers chime in on 2020 holiday shopping—what can marketers expect?

Consumer 103

Consumer Marketing Survey Data 103

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 125

Video Study Trends Marketing 125

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Agility PR Solutions

DECEMBER 3, 2019

The Allionce Group, a marketing agency that facilitates connections between brands and the families that visit zoos and aquariums throughout the U.S., has predicted that 2020 will see a […]. The post Sponsorship marketing landscape could dramatically change in 2020 appeared first on Agility PR Solutions.

Marketing 78

Marketing Groups Agency Brand 78

Agility PR Solutions

JANUARY 5, 2020

How will smart marketers adjust their strategies as we start the new year? From its own experience leading the marketing industry, marketing and comms multichannel solutions firm R.R. Donnelley & Sons has honed in on five key trends that will be pivotal to marketers seeing success in 2020.

Trends 78

Trends Strategy Marketing Industry 78

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 146

Publicity Storytelling Instagram Pitching 146

Agility PR Solutions

JUNE 7, 2020

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

YouTube 133

YouTube Marketing Study Consumer 133

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. ’ Influence is surely taking the lead today in the B2B space through influencer marketing. It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’

B2B 106

B2B Brand Branding Marketing 106

Agility PR Solutions

AUGUST 25, 2020

The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the horizon—particularly when it comes to digital marketing.

B2B 78

B2B Strategy Marketing Tools 78

Inbound PR

JANUARY 24, 2020

2020 is here and I hope you are excited and ready for it. I also hope you've got your goals set up and if you work in marketing or PR, you have your work goals as well. So what should you expect in the world of content marketing in 2020? Content Marketing Focus Areas in 2020: Quite a few exciting things.

Infographics 71

Infographics Content Marketing Trends Marketing 71

Agility PR Solutions

DECEMBER 4, 2020

As 2020 (finally!) comes to a close, it’s time to look ahead at the coming year in PR and marketing, andbrand elevation agency Matter Communications has announced its top five marketing and PR trend predictions for 2021.

Trends 121

Trends Agency Marketing Communications 121

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

Garrett Public Relations

DECEMBER 17, 2019

The post Freelancing in 2020? As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].

Publicity 201

Publicity Small Business SMB Twitter 201

wiredPRworks

JANUARY 3, 2020

2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. Influencer marketing is hot, hot, hot. 2020 Influencer Marketing and Trends Speaker. Today, every message is influential, or not.

Trends 52

Trends Marketing Corporate Instagram 52

Barokas

DECEMBER 19, 2019

These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals. Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach.

Marketing 78

Marketing Employee Trends Study 78

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions. New research from social ad automation firm Smartly.io

Social Media 85

Social Media Retail Marketing Media 85

wiredPRworks

JANUARY 3, 2020

2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. Influencer marketing is hot, hot, hot. 2020 Influencer Marketing and Trends Speaker. Today, every message is influential, or not.

Trends 52

Trends Marketing Corporate Instagram 52

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. We want to highlight how PR has changed in 2020 and what to do about it.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

APRIL 5, 2020

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. This new report from savings destination RetailMeNot offers a comprehensive look at consumer preferences and retail marketers’ strategies for the year and the decade ahead.

Retail 78

Retail Marketing Consumer Strategy 78