Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. You can find captivating blog posts on their site, ranging from Q&As to branding tips. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen. IdentityPR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Inbound PR

JANUARY 8, 2020

We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why. At the end of the day, I write to share my knowledge with you but I also want to ensure that what I write is of value to you as my readers.

Blogging 62

Blogging Analysis Writing 62

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR in High Definition

AUGUST 24, 2020

For the comms world, 2020 plans have been redrafted, maybe redrafted again, some parts pushed back, some brought forward, no doubt some curve balls in there too. I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position.

Guidelines 102

Guidelines LinkedIn Course Examples 102

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Now let’s soar into 2020 like the PRos we are. Write down your win and then the next one and the next, don’t let your story end with one win, just keep it going.

Agency 80

Agency Energy Training Blogging 80

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. How do I give a voice to others?”

Education 211

Education Writing Leadership Resources 211

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? Frank Strong (@Frank_Strong) February 15, 2020.

Blogging 119

Blogging Survey Google Engineering 119

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That number will hold over the next several years, but the Internet will grow 600 percent by the year 2020. If your competition blogs, do podcasts. Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120

Konnect Agency

DECEMBER 23, 2019

I have the privilege to write the last blog of the year for Konnect; an honor I don’t take lightly. Not only is it the last blog to close out our memorable 10 th year in business as a leading public relations agency , but it is the last blog of this decade in our Konnect Agency blogosphere.

Leadership 52

Leadership Agency Blogging Course 52

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Doctor Spin

JANUARY 19, 2024

Doctor Spin | The PR Blog. link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. 2020, May 23). Doctor Spin | The PR Blog. The Platitude Sickness: The Trash of Corporate Writing. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Communications 52

Communications eBook Leadership Corporate 52

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Until next time!

Viral 70

Viral Radio Media Sports 70

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever.

Twitter 177

Twitter Advertising Advertising Report 177

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Week 2: January 6th – 12th 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Doctor Spin

DECEMBER 26, 2023

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. I consciously strived to improve my English, and then, after ten years (2010–2020) , I called it quits. 2020, September 10). The Blog Project: 10 Years of Improving My English. The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog.

Leadership 52

Leadership Blogging Course Resources 52

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

MAY 10, 2022

In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Every year we notify a winner who invariably writes back to say, “I never win anything!”. Second, there are prizes too!

Survey 85

Survey Public Affairs Construction Writing 85

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. He tweeted: I rarely cuss in writing. And it’s 2020, so I get a pass on cussing. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. This is an age-old debate within HARO.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. 2) Propel hits 50 customers in 2020. 5) Articles, blog posts and content picks.

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Just 2% say they’re not aligned at all.

Report 106

Report Publicity Marketing Pitching 106

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Looking out another five years to 2020, perhaps we’ll be analyzing Huawei’s decision to buy Reuters.

Google 60

Google Corporate Blogging Industry 60

PRSay

JANUARY 15, 2021

However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings. As we heard during the height of the racial justice movement in 2020, BIPOC communities and their allies want less words, and more action. Somerstein].

Community 176

Community Policies Employee Blogging 176

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Isentia , the largest provider in the Asia-Pacific region, reported revenue for fiscal 2020 was ~$78.3 Or thereabouts.

Internal 147

Internal International Tools Software 147

PRSay

JUNE 3, 2020

Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Please help us to execute the new 2020-2022 D&I Strategic Plan. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown.

Local 155

Local Community Conference Writing 155

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. workforce by 2020. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 137

Survey Measurement System Education 137

Flack's Revenge

SEPTEMBER 15, 2020

As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Last December, Amy Gesenhues wrote on MarTech Today that 73% of marketers planned to increase ABM budgets in 2020. Why is ABM effective? Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. ” Until next time! Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 170

Survey Media Relations Pitching Media 170