Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? Read the full report here: State of PR 2020 via @MuckRack.

Study 133

Study Publicity Survey Internal 133

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? There are also many untold stories of triumph over adversity for black professionals in communications. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first. APR, Debra A.

Publicity 218

Publicity Leadership Groups Creativity 218

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines.

Government 103

Government Education Print Ethics 103

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Zach Cutler of Propel is one of them.

Software 146

Software Agency Pitching Analytics 146

Stephen Waddington

NOVEMBER 25, 2021

I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations. COVID-19 has had an awful human cost to society but it has also been a period of incredible innovation for organisational communication and public relations. At Wadds Inc. At Wadds Inc.

Community 146

Community Government Engineering Training 146

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

PRSay

OCTOBER 12, 2021

I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. PR industry is made up of 83.6

Nonprofit 195

Nonprofit Financial Community Leadership 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 123

Technology Publicity Software Print 123

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Top three comms challenges.

Survey 130

Survey Communications Measurement Internal 130

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. Photo credit: Svitlana ].

Company 156

Company Nonprofit Apparel Banking 156

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

PRSay

APRIL 13, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. What’s top of mind now in the Richmond PR community? . The Richmond community is experiencing the same challenges as the rest of the country and the world. Name : Jeff Wilson, APR.

Meeting 156

Meeting Leadership Community System 156

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Meltwater quietly goes public. Meltwater went public on a Swedish stock exchange last month (Euronext Growth Oslo: MWTR ). Separately, Meltwater appointed John Box as the new CEO in November 2020.

Pitching 150

Pitching YouTube Community Company 150

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. We need an environmental-type standard for communication,” he said.

Communications 129

Communications Software Internal International 129

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 According to the announcement, Linkfluence earned about $20 million in sales in 2020.

Media 106

Media SEO Analytics Analysis 106

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA.

Survey 159

Survey Policies Crisis Community 159

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). Maxim Behar: “It is a great honor to be appointed as International Fellow of PRCA, the largest professional public relations community in the world.

Internal 52

Internal International Ethics Government 52

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. She also hosts “transparency tours” of the office and responds to public-record requests from constituents. It was during the 2020 election. But people were unfamiliar with it; they were skeptical.

Communications 183

Communications Video Social Media Facebook 183

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That’s up considerably from the 50 customers it announced in at the end of 2020. That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. Here are four tips that will help you use embargoes to your advantage: 1.

Radio 197

Radio Tools Journalism Interviews 197

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 24, 2022

Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. A cappella jazz & pop!) – combined with a profoundly loving community – is what keeps me attached to and inspired by this Bay Area institution.

Nonprofit 75

Nonprofit Community Education Policies 75

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 95

Survey Industry Leadership Study 95

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. We need an environmental-type standard for communication,” he said.

Communications 59

Communications Software Internal International 59

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86