Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. With the conference being the culmination of my internship, I had the opportunity to be exposed to people within the public relations field throughout Florida.

Publicity 150

Publicity Conference Film Advertising 150

Agility PR Solutions

APRIL 25, 2019

A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

Consumer 115

Consumer Brand Branding Internal 115

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing]. Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing]. The short answer: yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Back in Massachusetts, the 68-page complaint alleges that Publicis Health created a “public nuisance.” Publicis Health, part of Publicis Groupe S.A.,

Crisis 166

Crisis Ethics Publicity Marketing 166

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. These are the areas Instagram is focused on–not the public-facing feed as much. With public engagement numbers sliding, this bears serious consideration.

Trends 109

Trends Marketing Instagram Social Media 109

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution).

Report 118

Report Publicity Survey B2B 118

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. At the PRSA International Conference in San Diego this October, you’ll be speaking to an audience of professional communicators. John Elsasser is the publications director at PRSA. Personal stories.

Conference 97

Conference Internal International Travel 97

Agility PR Solutions

JANUARY 24, 2019

New global research from The Conference Board reveals that CEOs view a recession as their biggest external concern for 2019, while citing attracting and retaining talent as their top internal concern. The post Inside the C-suite—what are CEOs most concerned about in 2019? Participants weighed in […].

Conference 70

Conference Internal International Trends 70

Stephen Waddington

OCTOBER 16, 2018

During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. Six years, almost to the day, after joining Ketchum I’m calling it a day. More on that to follow.

Creativity 113

Creativity Leadership Agency Internal 113

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” The post The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] appeared first on Sword and the Script.

Data 87

Data Enterprise Survey Instagram 87

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Twitter, Facebook) offers an inside look at public sentiments about your credit union, the credit union industry, and yes, your competition.

Reputation 60

Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

JULY 2, 2019

In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. You can argue that it’s only in rare cases that it becomes a meaningful selling proposition or internal cultural statement.

Agency 259

Agency Creativity Internal International 259

Newsfile

AUGUST 17, 2023

as of the 2019-2020 school year, according to the National Center for Education Statistics Of the 3,982 institutions listed by NCES , there were 1,625 public four-year and two-year colleges; 1,660 private nonprofit four-year and two-year schools; and 697 for-profit schools in fall 2019. Canada comes in 12th with 387.

Education 98

Education Examples Nonprofit Policies 98

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Excellent written communication skills. Good interpersonal skills.

B2C 133

B2C Healthcare Training Agency 133

Shift Communications

AUGUST 22, 2018

I am currently in graduate school in Boston, anticipating graduating in May 2019 (fingers crossed!). Before grad school, I had a brief run in with the world of Public Relations both in high school and in undergrad. cta] The post Intern 101: How one SHIFTer landed the job (and how you can, too!) A little bit of background on me.

Internal 68

Internal International Transportation B2B 68

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. public, media, social). Hey executives! Next year is less than six months away. Risk impacts.

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Maxim Behar

JANUARY 3, 2021

It gathers the opinions of 100 of the world’s top public relations experts from 65 countries, current trends and predictions about the future of PR business. The book also has many international achievements. 8 in the prestigious international ranking of BookAuthority - 100 Best PR Books of All Book Time , as well as No.

Internal 98

Internal International Trends Publicity 98

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. I wish her family peace.”

Education 158

Education Journalism Leadership Resources 158

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

With this in mind, more hybrid cloud options — which combine on-premise, private and public cloud technology — are cropping up. This is causing not only greater investment in recruitment but also internal training and talent retention efforts. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 130

Study Communications Technology Analytics 130

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. Claire is on the Committee of CIPR Scotland and a Trustee of Paragon Housing Association.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. .

Trends 156

Trends Healthcare Government Leadership 156

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. They also have a sensitivity to subtleties associated with each piece of content.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 130

Survey Communications Measurement Internal 130

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting. Here are the highlights.

Leadership 55

Leadership Employee Airlines Construction 55

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. It is asserted that machine learning will enable more and more routine tasks to be automated, whilst practitioners will concentrate on strategic matters, such as building relationships.

Publicity 70

Publicity Strategy Handbook Analytics 70

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Shalon Roth is co-author of the book “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” (Routledge 2019).

Measurement 172

Measurement Communications Banking Survey 172

Maxim Behar

NOVEMBER 22, 2020

7 in the prestigious international ranking - 100 Best PR Books of All Time. I am honored that The Global PR Revolution gets such recognition and international acclaim. The Global PR Revolution gathers the opinions of 100 of the world’s top public relations experts from 65 countries and 6 continents. The book was ranked No.

Internal 90

Internal International Print Leadership 90