ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. Its turnover in 2019 was £26 billion. billion pouches.

Ethics 87

Ethics Sports Enterprise Journalism 87

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The media relations struggle. Blog: Code of PR Ethics? 2019 JOTW Communications Survey. 105 Answers from Communicators.

Survey 120

Survey Communications Ethics Measurement 120

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Maxim Behar

AUGUST 4, 2022

Maxim: On that day, a very important day, anything Mr. Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. Maxim: I don’t think so.

Ethics 52

Ethics Newspapers Government Television 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Owned media is the top area of emphasis. When asked, “Why?” Concerns about bias.

Survey 130

Survey Communications Measurement Internal 130

Deirdre Breakenridge

FEBRUARY 1, 2022

Her book also notes that in a 2019 Deloitte Millennial Survey, 44% of millennials responded as “feeling stress over finances, family welfare and career concerns.”. With newfound empathetic growth, and existing strengths in ethics, passion, and facing my fears, I should ideally be able to connect and communicate better than ever before.

Blogging 213

Blogging Ethics Leadership Course 213

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. Back then, many people were afraid and concerned.

Radio 59

Radio Ethics How To Writing 59

PRSay

JANUARY 17, 2019

There’s a lot of uncertainty as we begin 2019. While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger.

Study 86

Study Ethics Leadership Technology 86

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018.

Survey 86

Survey Public Affairs Corporate Trends 86

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. An area in which we excel as specialists is being able to target a wide range of media with our stories. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how? The coverage was mostly bad and ugly.

Interviews 105

Interviews Ethics Government Internal 105

PR in High Definition

APRIL 26, 2021

According to a report from PwC in 2019, elements that are likely to make IPOs more successful include the likes of: a large, growing addressable market, a unique and differentiated business model, and an attractive product or service, among others. But what truly makes an IPO successful? Gig economy – a blessing and a curse?

Reputation 62

Reputation Ethics Employee Travel 62

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

NOVEMBER 6, 2019

Today the PR business is valued at £15bn in the UK (PRCA Census 2019). Watson is Emeritus Professor in the Faculty of Media & Communication, Bournemouth University. Ingham has driven professional and ethical standards, represented the industry on issues such as digital rights, and addressed talent. That’s progress.”

Ethics 60

Ethics Corporate Industry Local 60

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. How can you develop a transparent, ethical and mutually beneficial relationship with them? Want to become an innovator on social media? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 93

SEO Strategy Google Engineering 93

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. We also used the Martech 2020 database of tools labelled for PR, and other relevant tools from the 2019 list. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Of the world’s 100 most reputable companies for social responsibility in 2019 , Lego, Natura and Microsoft rose to the top. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Flatiron Communications

JULY 9, 2019

I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. Ironic, given Twitter’s role in fomenting all kinds of ethical quandaries. Walt Mossberg (@waltmossberg) July 3, 2019.

Ethics 38

Ethics Privacy Policies Twitter 38

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you.

Film 86

Film Ethics Employee Data 86

PR 20/20

MARCH 6, 2020

Over the next two years, PR 20/20’s AI-focused blog and newsletter received significantly increased attention, as well as a name: The Marketing AI Institute , which is today a standalone media company that “seeks to make artificial intelligence approachable and actionable for marketers,” according to its director, Mike Kaput.

Ethics 52

Ethics Conference Technology Employee 52

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. He covers local search optimization, link building tactics and social media marketing strategies. You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120

Karen Freberg

FEBRUARY 1, 2019

Welcome to 2019! So – Burger King – as you can see with what Zoomph provided here with the data and the amount of media exposure this produced, I think a discussion with Casey may be good to have in the future. I think it’s interesting people on social media are still so focused on the number of followers someone has.

Marketing 51

Marketing Ethics Guidelines Community 51

Konnect Agency

AUGUST 23, 2019

Keep reading for how I’m using this time to get inspired professionally for the final push of 2019. As Konnect publicists, the sky is the limit for us when it comes to increasing our knowledge of the industries we serve, the newest tactics and regulations for social media marketing , and beyond. Happy new school year, everyone!

Ethics 73

Ethics Agency Meeting Industry 73

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Onclusive announced it acquired the media monitoring platform Critical Mention. Prowly adds media monitoring.

Software 85

Software Internal International Pitching 85

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. So, what does it take to get into this exciting profession? and abroad. What Will I Study?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52