MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

SEPTEMBER 27, 2019

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Wadds Inc.

FEBRUARY 15, 2023

It’s manna for anyone writing a crisis comms plan. Communicate in a Crisis will arm public relations practitioners to confidently handle not just the Twitter storm and the Tik-Tok shock but also the corporate cataclysm. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019.

Publicity 150

Publicity Conference Film Advertising 150

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Top publishers they’ve written for (linked). Journalists see right through it.

Company 150

Company Tools Technology Software 150

Stephen Waddington

JANUARY 31, 2019

They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey.

Publicity 91

Publicity Survey Local Writing 91

PRSay

SEPTEMBER 18, 2019

It’s not uncommon to see and hear the term “hate speech” in 2019. But as the American Civil Liberties Union (ACLU) pointed out in its writings on this, the court ruled consistently that the government cannot punish inflammatory speech unless it intentionally and effectively provokes a crowd to immediately carry out acts of violence.

Ethics 140

Ethics YouTube Government Guidelines 140

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

Handbook 60

Handbook Instagram Government Community 60

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 192

Writing Communications Marketing B2B 192

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

Communications Conversations

OCTOBER 31, 2019

It’s free or corporate jargon. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. She writes like a human being–not a robotic corporate executive. Not in 2019. They want leaders who feel, act and write/speak like real people.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? Blogs, including independent and corporate blogs, can be credible. The event is being held on August 22, 2019, so mark your calendars and sign up! Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. .

Survey 71

Survey Technology Corporate Financial 71

Critical Mention

MARCH 16, 2020

Antoni Porowski (@antoni) September 6, 2019. PUMA (@PUMA) November 13, 2019. Kelley O’Hara (@kelleymohara) November 26, 2019. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. followers on Twitter and 4.3 LeBron James. Delevingne’s 9.9

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. That’s how important they are in 2019. My pro tip: Write 10 subject lines for each pitch. On top of this, there’s been growth in corporate communications teams and fewer journalists.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Healthcare 89

Healthcare Radio Sports Video 89

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Here’s to a happy 2019, and another year of Issues & Trends!

Trends 111

Trends Crisis Corporate Leadership 111

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

MARCH 10, 2019

Here’s Marcel’s write up. Follow this link to download its State of AI report for 2019. ?? It’s one of my favourite pieces of personal writing. It inspired Amanda Coleman, head of corporate communication at the Greater Manchester Police to do the same. Wisdom of middle age: Amanda Coleman It was my birthday this week.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 2019 Webinar Benchmarks Report by On24. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Communications Conversations

MAY 2, 2019

This must be concerning for PR folks my age and older who grew up with earned media as a cornerstone of any comms or corporate comms team. Yet, in 2019, shared media (sharing on social channels) is largely (or almost completely) a paid media activity. That’s a problem–we’ll come back to this. Agency partners.

Study 95

Study Agency Data Survey 95

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. “The

Software 154

Software Tools Print Technology 154

Communications Conversations

MARCH 5, 2019

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. Bonus: Reach out to some of the people who gave you the highest marks and ask them to write you a quick LinkedIn recommendation with the same comments.

How To 74

How To LinkedIn Corporate Examples 74

Sword and the Script

NOVEMBER 26, 2019

During the company’s 2019 Q2 earnings call , CEO Kevin Akeroyd told analysts the product was providing customers with “double-digit performance improvement in that advertising.”. At the time of this writing, there are no reviews of Cision Impact on the review site G2. 3) You can target the competition’s readers too.

Publicity 90

Publicity Media Advertising Advertising 90

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. The vast majority of which, if not all, are outside the US. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Communications Conversations

MARCH 14, 2019

This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. First, it’s not atypical for corporate roles to require several years of experience, even at the most junior level. I’ve enjoyed roles on both sides during my 30-year career.

Sports 74

Sports Corporate Financial Industry 74