Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It’s also an issue of writing style. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 100

Media Relations Report Industry SEO 100

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. ” – Heather Olson. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Host: And what did you write then, do you remember?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59