PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. As a corollary, the law requires organizations to make reasonable accommodations for employees with special needs, unless doing so represents an undue hardship.

Company 98

Company Consumer Radio Employee 98

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. What are the content consumers sharing and talking about the most? Is it Bernie Sanders’ mittens or something else yet unveiled? A re any growing or shrinking?

Consumer 97

Consumer Trends Viral Survey 97

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. And for consumers and investors, ESG awards offer good pointers for making informed decisions.

Company 59

Company Report Government Local 59

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 169

Ethics Public Affairs Policies Guidelines 169

The Hoffman Agency

AUGUST 19, 2020

In January 2019, the chain launched its vegan sausage roll; a paradoxical product that arguably sits within ‘adversity’ in and of itself. As such, it’s potentially a high-risk tactic that not all brands would be comfortable adopting — moderation is safer and less likely to put a consumer’s nose out of joint.

Consumer 36

Consumer Brand Branding Marketing 36

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. The scientific study conducted in February 2019 specifically surveyed residents in Oregon. o 77.5 – Treat employees respectfully. o 72.5 – Compensate employees fairly for their work.

Reputation 60

Reputation Apparel Nonprofit Banking 60

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Driving Employee Engagement. link] 4 Argenti, P.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

FEBRUARY 8, 2021

A 2019 J.D. The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PR in High Definition

FEBRUARY 25, 2022

The documentary “Super Size Me” exposed various health concerns around McDonalds food, prompting a drop in profits and leaving a bad taste in the mouth (no pun intended) for consumers. It’s important that these decisions are made with the representation of all employees in the organisation. appeared first on Firefly Communications.

Reputation 62

Reputation Exercises Employee Facebook 62

PRSay

AUGUST 25, 2020

Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. Finzel agreed, stressing that it’s inadequate for brands to simply encourage an LGBTQ employee-resource group within the organization or to issue a supportive press release during Pride Month.

Community 153

Community Brand Branding Advertising 153

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 146

Employee Print Writing Survey 146

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? This begins with your employees, as well as with shared experiences. Synthesize the complex. Show… then tell.

Conference 102

Conference Communications Storytelling Social Media 102

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 125

Technology Study Communications Survey 125

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 99

Tools Survey Pitching Analytics 99

Mindful Marketing

JANUARY 23, 2021

To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. However, higher ed’s steeply-sloped expense history is more complicated.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden.

Software 151

Software Tools Print Technology 151

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers.

Facebook 79

Facebook Social Media Government Employee 79

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The report is based on a global survey of its employees. Prowly adds media monitoring.

Software 85

Software Internal International Pitching 85

PR 20/20

MARCH 6, 2020

This innovative vision attracted clients and employees alike, and the business grew. In addition to consulting services, the institute and PR 20/20 also offered a first-of-its-kind conference in July 2019 focusing solely on AI in marketing. In hiring five of his current employees, Roetzer chose fellow Bobcats. Staying Human.

Ethics 52

Ethics Conference Technology Employee 52