Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 144

B2B Study Consumer Report 144

Onclusive

DECEMBER 6, 2019

When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind.

Media Relations 172

Media Relations Media Pitching Survey 172

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Communications Conversations

JUNE 18, 2020

According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. Meanwhile, consumers seem to be screaming that they want better customer service! It’s become much more one-way in the form of “content marketing.” million who used the app in March 2019.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

AUGUST 17, 2019

This year it’s on track to outpace the investment in analog marketing channels for the first time. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. So, given the results which one is better – PR or content marketing ? How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024. Naturally, businesses today can ill afford to ignore influencers.

Brand 135

Brand Branding How To Radio 135

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 74

Media Storytelling System Technology 74

Sword and the Script

JUNE 8, 2021

The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. We now see more than 167,000 hours of webinar content being watched every day,” the report says. ON24 found, “roughly 66% of all live webinars in 2020 featured some type of video – 28-points higher than in 2019.”.

Survey 92

Survey B2B Report Video 92

Prohibition

JANUARY 24, 2020

You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. Simple – it’s all about you… naturally!

Creativity 62

Creativity Video Consumer Brand 62

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

Communications Conversations

JULY 19, 2018

And what should brands have their eyes on as we head into 2019? You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). What do you see as the biggest mistake most brands make when it comes to content marketing?

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

OCTOBER 30, 2018

Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Machine Learning for Marketers 101. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

PR 20/20

JULY 24, 2019

That’s why PR 20/20 and Marketing Artificial Intelligence Institute launched the Marketing Artificial Intelligence Conference (MAICON). Did you miss MAICON 2019, or are you mining your notes now that you’re back from the event? Marketers have a ton of data on their hands. Predicting trends and analyzing sentiment.

Marketing 59

Marketing Data Technology Analytics 59

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 74) “I am a content editor, which means I write for and edit content from our subject matter experts.”. Some of this variety stems from the organizational chart.

Employee 147

Employee Print Writing Survey 147

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

AUGUST 27, 2019

While positive, we must be deliberate in the delivery of our marketing message. Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing.

Marketing 46

Marketing Technology Resources Tools 46

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

OCTOBER 19, 2021

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas. crickets*??. Product demos + FAQs.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 19, 2021

TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas. crickets*??. Product demos + FAQs.

Video 52

Video Instagram YouTube Creativity 52

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Analytics 60

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120