PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Reputation Us

OCTOBER 15, 2019

Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. public, political, media, social media), an actionable 2020 reputation management plan, and. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Public Relations Review 3 Turk, J. That’s marketing ! link] 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 6: Content marketing replaces media relations.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability. Surveys of the PR community or reporters ( see these ).

Industry 91

Industry Media Technology Employee 91

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Employees can and will speak to friends, family and other audiences, a reality that management can turn into an advantage — rather than a liability — by communicating expectations and talking points throughout the organization.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Cision says retargeting advertisements based on earned media audiences in this way is more effective too. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 92

Publicity Media Advertising Advertising 92

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

MARCH 7, 2022

Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What story or stories are you most proud of?

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

OCTOBER 29, 2019

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 8) User reviews and community comments. 9) PR tech assessment.

Pitching 64

Pitching Analytics Enterprise System 64

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Solo PR Pro

SEPTEMBER 28, 2022

“Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I In 2019, Mary was awarded the organization’s prestigious Patrick Jackson Award for Distinguished Service.

Meeting 52

Meeting Nonprofit Groups Advertising 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All the sessions were recorded, including the panel I participated on for media relations. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Where does the time go? million; and.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 103

Survey Media Relations Corporate Communications 103

Reputation Us

SEPTEMBER 25, 2019

Originally published in the Credit Union Times on September 13, 2019. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership. Is it affecting the credit union at large, the members, the staff and/or the credit union community?

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I ended up retiring in 2019, moved to Cincinnati, Ohio, and I’m now working for the IRS.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision would sell iContact to J2 Global in 2019. 13) January 3, 2019: Falcon.io. million in funding.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. It’s an issue that has been attracting heat among public relations communities on social media over the past week. The public relations business is larger, employing 86,000 people in 2018 according to the PRCA.

Journalism 74

Journalism Publicity Crisis Management Training 74

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Photo credit: Pixabay.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 25, 2018

It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. Note: Nicole will begin a new role as the CMO of CoreView in January 2019. Read more: Managing Media Relations for a Publisher; Off Script No. 1) Customers are in control. – Rachael Wolensky.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

Meeting 96

Meeting Report Automotive Real Estate 96

Stephen Waddington

FEBRUARY 24, 2019

We’ve upgraded our tech for 2019 however podcasting needn’t be expensive. It’s a solid lesson for media relations and life itself, although I’m holding my breath for Monday morning. ?? Game over for organic social media More evidence that it's over for organic social media. You know you should.

Skype 61

Skype Facebook Sports Interviews 61

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93