Onclusive

JANUARY 13, 2020

In early 2019, Livongo, a leading digital health company, began preparing to go public. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health.

Media Relations 150

Media Relations Media Measurement Report 150

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations. Real media relationships take time and effort. See this earlier article on how to avoid media relations mistakes. Play the long game.

Media 253

Media Pitching Report Media Relations 253

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services. 542 from the U.K.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 110

Media Relations Media Survey Pitching 110

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 130

Video Trends Brand Branding 130

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. On March 5th, 2019 the way the score is calculated will be updated. This will the first major update to Domain Authority in years. Do you need to update clients or stakeholders?

Comparison 120

Comparison Engineering SEO Google 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report. as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Stephen Waddington

DECEMBER 10, 2019

— Robert Peston (@Peston) December 9, 2019 Ask about the BBC Funding Jack Williment-Barr’s story was muted during the afternoon by the fracas in Leeds and a debate over the BBC funding. I apologise for getting this wrong.

Media Relations 84

Media Relations Media Video Social Media 84

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […].

Trends 87

Trends Media Technology Report 87

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! The post 7 Best Marketing Blogs of 2019 appeared first on Critical Mention - Media Monitoring. Copyblogger. Copyblogger is one of the best content marketing platforms anywhere online. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Business Wire

FEBRUARY 7, 2019

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Pitching 196

Pitching How To Media Relations Media 196

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 263

Technology Trends Consumer Industry 263

Cision

DECEMBER 11, 2019

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

Media Relations 156

Media Relations Media 156

Inbound PR

APRIL 9, 2019

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 50

Journalism Trends Media Study 50

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Brand 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2020

Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. .

Analytics 156

Analytics Media Relations Communications Media 156

Agility PR Solutions

MAY 7, 2019

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The post Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue appeared first on Agility PR Solutions.

Media 158

Media Media Relations Study Technology 158

Agility PR Solutions

FEBRUARY 27, 2019

The post What I’ve learned from the hottest marketing campaigns of 2019 so far appeared first on Agility PR Solutions. However, it’s incredibly easy to miss the mark and launch a controversy that becomes this year’s cautionary PR tale. […].

Marketing 66

Marketing Creativity Brand Branding 66

Agility PR Solutions

MAY 24, 2021

It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible. In 2019, we (that is, Agility PR Solutions) released original research in a report called, How […].

Pitching 105

Pitching Media Relations Report Media 105

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 94

Training Trends Media Survey 94

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Here is my list of ad tech “scaries” and how ad tech providers can manage these issues with the press. . Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently.

Privacy 434

Privacy Case Study Policies Advertising 434

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. This is How the Sorry State of Media Relations Ends. Is Media Relations Getting Harder?

Survey 85

Survey Public Affairs Corporate Trends 85

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics Internal International Journalism 177

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. 68% of PR professionals actually said media relations was getting “harder” or “much harder” in 2019. The stats I’ve seen lately appear to back it up.

Marketing 68

Marketing LinkedIn Media Relations Pitching 68