Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Vice President, Marketing Technology. Christopher S.

Video 88

Video Trends SEO Marketing 88

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Storyteller. In 2018, we spent more than 3.5 I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Fair point.

Technology 100

Technology Communications Training Newspapers 100

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Join the group here.

Conference 109

Conference Internal International Storytelling 109

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. measurePR April 2018. measurePR May 2018. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. When I say that to a professional audience, they might respond, “Well, yeah, but I’m writing about a technology solution.” To learn more about the PRSA 2018 International Conference including programming and registration information, visit here.

Writing 103

Writing Conference Internal International 103

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Blog: What Does “Storytelling” Mean to You? 2018 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

SEPTEMBER 17, 2018

Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling.

Conference 30

Conference Data Storytelling Banking 30

PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home.

Employee 148

Employee Exercises Study Meeting 148

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. But technology isn’t the whole story. Source: Edelman , 2018). Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. Me in Miyajima island during my trip to Japan in 2018. I’ve always had an interest in technology, and looking out for new tech that drives the industry forward really excites me.

B2B 36

B2B Tourism Creativity Technology 36

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. While skillful branding and solid performance can set the stage for success, PR-driven storytelling, third-party recognition, social values, and a compelling brand voice can make a brand distinct.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Meeker calls out the use of edited and curated images as a means of storytelling. Technology is also enabling a remote workforce. Targeting, machine learning and commerce are driving growth. .

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. They are incredibly happy to have received this award recognizing the storytelling, science, and technology skills we bring to our clients and the industry. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

The Resolution Blog

OCTOBER 15, 2019

GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. Here’s what he had to say. How have you seen the demand for this kind of content evolve?

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR 20/20

OCTOBER 31, 2017

Technology utilization. Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. Enable Data Visualization to Empower Data Storytelling. Lead sources. Marketing team. Social media. Public relations.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Credit: Wikimedia) Brand Positioning: The Rebel Yell Statement Copywriter Kevin Rogers published this simple yet effective script to improve your storytelling , the Rebel Yell statement, named after the legendary rock anthem by Billy Idol. 2018, October 24). 1 Holbus, J. The Three Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. That number has probably grown a lot higher in 2018. And I started to add that voice to my storytelling.

Education 224

Education Community Social Media Energy 224

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum for March ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100