Cision
DECEMBER 18, 2017
When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.
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ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.
PRSay
JANUARY 3, 2018
In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat).
The Proactive Report
FEBRUARY 6, 2018
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.
Onclusive
APRIL 12, 2018
How will you measure success? Kathy: From a media and social media perspective, we do have analytics we look at and we are often testing and learning to determine how to best use resources and focus efforts. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018.
Shift Communications
DECEMBER 4, 2017
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. The Big Picture. If there’s one theme that unifies all the trends, it’s acceleration.
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