Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. Photo credit: Pixabay.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.

Survey 113

Survey Agency Report Corporate 113

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 97

Survey Media Relations Corporate Communications 97

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. We all want more choice.

Media 268

Media Data Google Report 268

Doctor Spin

DECEMBER 30, 2023

Source: Journal of Business and Psychology 1 Vries, R., 2018, October 9). They are also fundamental for improving internal communication and fostering a corporate culture of openness and dialogue. Journal of Business and Psychology, 25, 367 – 380. 2018, October 9). Bakker-Pieper, A., & Oostenveld, W.

Leadership 52

Leadership Internal International Employee 52

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large. Alma mater : Morgan State University. Number of years as a PRSA member : 3. What first attracted you to PRSA as a member?

Meeting 195

Meeting Education Ethics Leadership 195

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Stephen Waddington

MARCH 24, 2020

Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. In 2018 I traveled to BledCom in Slovenia with my wife Sarah. And then there’s Dr Roger Hayes.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support.

Airlines 180

Airlines Reputation Journalism Crisis 180

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Sometimes, it feels like paid media budgets are invincible. In fact, earned might just be the thing that improves paid.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. 1) Earned and branded media drive awareness and trust in B2B.

Study 61

Study Survey B2B Advertising 61

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. 2018 said goodbye to “Scandal,” so if you feel you can pull it off, why not salute the recently retired queen of crisis PR, Olivia Pope? Page Society.

Crisis 85

Crisis Film Fashion Ethics 85

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. ” — Raquel Rivera Torres, APR , Corporate Communications Director, Grupo Ferré Rangel. Follow your gut.”

Company 187

Company Employee Internal International 187

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Local news and indy journalism more trusted. “I David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 billion PR software market.

Software 92

Software Banking Technology Data 92

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out.

Policies 60

Policies Industry Newspapers Interviews 60

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . I got a little white radio when I was seven and just got obsessed with it,’ Mason told Dale.

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 15, 2019

There several studies on it like this one from Forrester that the Wall Street Journal reported. I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. However, I haven’t seen a single data point about PR moving in-house.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Flatiron Communications

FEBRUARY 2, 2019

Robin Roberts _The Wall Street Journal. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q19) What factors pose the greatest threat to production of quality journalism in 2019? Q24) Which corporate executive suffered the greatest loss in reputation in 2018?

Media 41

Media Public Affairs Journalism Retail 41

Presspage

APRIL 20, 2018

There’s a lot of information out there, and if you don’t provide what reporters, bloggers or others need, they are likely to snag non-corporate images or pull videos from YouTube, says David Erickson, vice president of online marketing for the Minneapolis public relations agency Karwoski & Courage.

Video 84

Video Engineering Financial Infographics 84

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Flatiron Communications

MARCH 18, 2018

Peter Himler (@PeterHimler) February 26, 2018. Data&Politics& (@dataandpolitics) March 18, 2018. Cambridge Analytica took to Twitter in a thread denying such claims, but quality journalism prevailed to refute that.). Peter Himler (@PeterHimler) March 17, 2018. Clifford Levy (@cliffordlevy) March 17, 2018.

Facebook 44

Facebook Employee Crisis Journalism 44

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102