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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. Get ready for more of the same in 2018. Here are some we’ve noticed. Brand advocacy will grow.

Trends 185
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Transformative Leadership Revolutionizes Accessibility of the Arts

Stern + Associates

Former President and CEO of New York City’s 92 nd Street Y, which was named one of Fast Company’s most innovative companies during Timms’ leadership tenure, he is no stranger to recognizing growing cultural movements and instilling longstanding institutions with modern values and accessibility to all.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. The boldest PR moves of 2018 — so far. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

Deirdre Breakenridge

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Design the impact your company will make in the world on all 3 levels (self, others, planet). Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Gigging, Measurement and Accelerated Integration: A 2018 Outlook

PRSay

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.